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The ATTC Network Visual Identity May 2008 Webinar: Melanie Adkins, M.A.

The ATTC Network Visual Identity May 2008 Webinar: Melanie Adkins, M.A. Get to kNOw…. Today’s Road Map. Intro to presentation A MarStudies: Repositioning keting Context Case What is Visual Identity? ATTC Network Visual Identity. Who am I?. “Like a good neighbor..”.

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The ATTC Network Visual Identity May 2008 Webinar: Melanie Adkins, M.A.

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  1. The ATTC Network Visual IdentityMay 2008Webinar: Melanie Adkins, M.A. Get to kNOw…

  2. Today’s Road Map • Intro to presentation • A MarStudies: Repositioning keting Context • Case • What is Visual Identity? • ATTC Network Visual Identity

  3. Who am I? “Like a good neighbor..”

  4. Advertising and Promotion: An Integrated Marketing Communications Perspective; Irwin/McGraw Hill, Belch, George E.;2001

  5. Case Study: Sonic Corporation

  6. Case Study: Miller Lite

  7. What is a Visual Identity? Sales Focus Sales Focus Corporate Identity Magazine Advertising Brochures Power Point Templates Newsletters Trade Show Displays Promotional Products Visual Identity Logo Style Guide Stationery System Website Signage Branding Advertising Media Kits Publication Design Brochure Design Registration Format Awareness Focus Awareness Focus

  8. …This is where Visual Identity Lives Advertising and Promotion: An Integrated Marketing Communications Perspective; Irwin/McGraw Hill, Belch, George E.;2001

  9. Benefits of Strengthening our Visual Identity • Opportunity for repositioning • Increases recognition • Increases professionalism • Increases *perceived dependability *Branding 101: Perception is EVERYTHING!!

  10. A Starting Point: The ATTC Network Style Guide • Logo • Color Palette • Font • Stationery • Brochures, Fliers • Website, E-Pubs • Power Point Slides • Wordsmithing

  11. Logo: Overview PART I: “People” logomark PART II: Unifying Tagline PART III: Defining Tagline

  12. Logo: Part I “Nude” With Regional Center

  13. Logo: Part II - Unifying Tagline Logo: PART 2

  14. Logo: Part III - Defining Tagline Logo: PART 3

  15. Logo: Part I, II and III Combined

  16. Color Palette: For All Publications PRIMARY SECONDARY

  17. Color Palette: A Closer Look

  18. Color Palette: Reversing the Logo

  19. Color Palette: What NOT to DO!

  20. Paper Stock • Bright white, uncoated paper stock is preferred. • Natural tone or off-white paper stock will have a tendency to mute these colors, thereby projecting an inconsistent image of the organization. • IN NO EVENT SHALL FLOURESCENT OR COLORED PAPER OF ANY KIND BE USED FOR THE ORGANIZATION’S COLLATERAL.

  21. Font Type: For all Publications Body Copy: Titles/Headers/etc:

  22. Stationery

  23. Brochures, Flyers

  24. Website, E-Pubs

  25. PTT Slides: Title Pages, Customized

  26. PPT Slides: Title Pages, Generic A B

  27. PPT Slides: 2nd Pagers A B C

  28. Wordsmithing USE: The ATTC Network The Network NEVER USE: ATTC’s The ATTC The National Network USE: Regional Center The Center The ATTC Regional Center NEVER USE: RC’s Reg Centers NEVER USE: NO CEATTC MAATTC USE: The ATTC National Office The National Office The Central East ATTC Central East The Mid-America ATTC Mid-America

  29. Coming in the Style Guide.. • Blending Initiative references • Credentialing VIPs • Cataloging Publications • APA style guide reminders

  30. The ATTC Network Visual Identity “A brand is a living ENTITY, and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” Michael Eisner, Disney CEO

  31. More to Come… • Always contact me with questions • We’re happy to help with templates • All these items will be posted for your use • iNSiDER: Promotions and Branding, find templates Melanie Adkins, M.A. Communications Manager (816) 235-6988 adkinsml@ATTCnetwork.org

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