1 / 18

Marketing plan Presentation

Marketing plan Presentation . Situation Analysis. Strengths Has an abundance of information Easy URL Only one in Utah Live help available  Weaknesses Cluttered No flash banners Looks like a pre-organized website English side lacking a lot of work Calendar not up to date

norris
Télécharger la présentation

Marketing plan Presentation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing plan Presentation

  2. Situation Analysis • Strengths • Has an abundance of information • Easy URL • Only one in Utah • Live help available  • Weaknesses • Cluttered • No flash banners • Looks like a pre-organized website • English side lacking a lot of work • Calendar not up to date • Hard to search through the database of videos

  3. Situation Analysis • Opportunities • Compare and contrast this website to other websites • Play the current video • More advertisements • Needs to be more involved with community • Get more events involved • Threats • Telemundo cutting out the show. • Not keeping up with the website design will make people leave because its unattractive. • Legal Notices putting a hold on show. • Losing the company name.

  4. Strategic Planning • Segmentation 1st & 2nd generation which includes Hispanics ages 25- ∞ • Geographic Utah, Wyoming, and Idaho • Psychographic Latinos that lack knowledge of current day technology • Behavior Working class, handworkers, loyal, family oriented

  5. Strategic Planning • Targeting 1st & 2nd generation Latinos • Differentiation Focused on integrating Latinos into main stream culture. • Positioning Television and Online

  6. Objectives Objectives • Increase traffic • Participate in community events. • Advertise in local newspaper. • Redesign to make it more user friendly • View other similar websites. Compare and contras • Organize website • Create search engine. • Organize articles to Categories. • Decrease Clutter

  7. Objectives • Increase revenue • Attract Anglo companies to the website. • increase Hispanic traffic • show our attractive numbers to these companies for advertisement. • Company give-away

  8. E-Marketing Strategy • E-Marketing Strategy • Product • Information • Price • Free • Place • Utah, Wyoming, Idaho • T.V. • Promotion • Social networks • Advertise on other sites

  9. Budget • Option #1 • 1-2 full time employees for maintenance • $8.00 an hour 40 hours a week Total $2,680.00 • We would also get volunteers to update • Option #2 • Hire student designers • Make it a school project for a class

  10. Implementation Plan

  11. Cluttered Front Page

  12. News page

  13. Video page Search?

  14. Event Page

  15. Employment

  16. Evaluation Plan • Before and after survey’s After Re-design • Focus group • Google analytics 6 Months after • Another Situation Analysis • Look if revenue has increased

  17. Resources • Bowles, Michelle. (2010). online marketing • Franco, Rogelio. "entrelatinos.com." Entre Latinos Ya es Hora. Entre Latinos : Declaración de Privacidad : Términos de Uso, 20 Apr 2010. Web. 20 Apr 2010. <http://www.entrelatinos.com/>. • Futures and Benefits." Doubleclick. Google. Web. <www.doubleclick.com>. • "pew internet." N.p., 04282010. Web. 28 Apr 2010. <www.pewinternet.com>. • Strauss, Jusy, and Raymond Frost. E-Marketing . 5th. Upper Saddle, NJ: Prentice Hall, 2009. Print. • Google Images

  18. Quiz • What’s the websites URL? • Name one problem with the site • Where is our target market?

More Related