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Strategic Marketing Plan Powerpoint Presentation Slides

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  1. Strategic Marketing Plan Your Company Name 1

  2. CONTENTS Capture Marketing Insights Deliver Value Connect with Customers Communicate the Value Build Strong Brands Create Successful Long-term Growth Shape the Market Offerings KPI’s and Dashboard 2

  3. Capture Marketing Insights Gathering Information & Scanning the Environment Conducting Marketing Research & Forecasting Demand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 3

  4. PESTEL Analysis Politics Environment Society Government Policy Text here Text Here Recycling and Waste Management Policies Text here Text Here • • Population Growth and Demographics Text here Text Here • • • • • • • P E S T E L Economics Legislation Technology Growth Rates and Tax Policies Text here Text Here Laws regarding consumer protection Text here Text Here Emerging Technologies Text here Text Here • • • • • • • • • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 4

  5. SWOT Analysis • What is the USP of Business? • How are you better than competitor? • Text here S Strengths • What sort of skills require to work on? • What are the require resources? • Text here W Weaknesses • What are our Competitors doing that we are not? • Are there any government regulations that could hamper our business? • Text Here. O Opportunities • Are there any untouched potential market areas? • Text here T Threats This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 5

  6. Global Market Potential Graphical Format Market Size (In Billion) Growth Size (In %) Region Russia $ 200 10% USA USA $ 250 8% Brazil Africa $ 305 5.2 % Africa Brazil Australia $ 500 15 % Australia $ 420 20 % Russia This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 6

  7. Global Market Potential Tabular Format CAGR(2017 -2021) Region Market Analysis 2016 2017 2018 2019 2020 xx xx xx xx xx xx Market Value (US $ Mn) Europe xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx Market Value (US $ Mn) Asia Pacific xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx Market Value (US $ Mn) North America xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx Market Value (US $ Mn) Middle East & Africa xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx Market Value (US $ Mn) Latin America xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx Market Value (US $ Mn) Total xx xx xx xx xx xx Market Volume (* 000 Units) This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 7

  8. Market Survey Insights Add your Key Summary Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Survey Result 1 Survey Result 2 Survey Result 3 Survey Result 4 Survey Result 5 Add your Key takeaways from this slide This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 8

  9. Market Opportunity Analysis Market Opportunity Analysis To Evaluate Opportunities To Determine Attractiveness & Probability of Success • • Can benefit convince target markets? Can target markets be reached with cost effective media & trade channels? Possess resources to deliver benefits? Are benefits better than competitors? Is it Profitable? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 9

  10. Creating Customer Value and Loyalty This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Analyzing Consumer Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Connect with Customers Analysing Business Markets This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Identifying Market Segments & Targets This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 10

  11. Creating Customer Value Capture value from Customers in return Understand the marketplace, customer needs and wants Design a customer driven marketing strategy Construct an integrated marketing programme Build profitable relationships and create delight Capture Value from customers to create profit and customer equity 01 02 03 04 05 CRM: building strong relations with target customers PRM: building strong relations with marketing partners Text here Text here Research the marketplace, customer needs and wants Manage marketing information and customer data Text here Text here Select customers to serve: segmentation and targeting Design a value proposition: differentiation and positioning Text here Text here Create customers satisfaction and delight Capture customers lifetime value Increase market share and share of customers Text here Text here Product (or service) design and building strong brands Pricing and making attractive Place (distribution): making available Promotion: communicate customer value Text here Text here • • • • • • • • • • • • • • • • • • • • • • • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 11

  12. Creating Customer Loyalty Loyalty Programs Bonus Points Rebate Program Recognition Program Earn Points and Redeem for Rewards Receive Cashback Relative to Their Transaction Spend Rewards for Privilege Member Only Description Most Profitable (for Elite Members Only) Advantages Flexible and offers Control Easy to Manage Disadvantages Text Here Text Here Text Here Titles Typical offers Text Here Text Here Text Here Sample Programs Text Here Text Here Text Here Text Here Text Here Text Here Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 12

  13. Customer Purchase Stages It explains the buying behavior, define the prime factors to increase the market acceptance Initial Consideration • Incentives • Seasonal promotions • Online catalog with known prices • Benefits-integrated guided search • Care management notifications/alerts Active Evaluation • Out - of – pocket cost share • Financing • Care setting preference • Location • View ratings / reviews • Quality / outcomes scores Closure Shopping cart with check – out • Oder management / concierge service • Order Modifications • Merchant processing (consumer payment) • EFT (health plan payment) Post - Purchase • Online EOB (PDF) • Enter ratings / reviews • Net promoter score / surveys • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 13

  14. Moderating Effect on Consumer Decision Making Baby Boomers 50-68 Millennials Gen X 33-49 Matures 69+ Text Here 14-18 19-25 26-32 Recommendations from a friend / Family 66% 77% 65% 95% 76% 73% 70% SMS / text message ad 60% 57% 5% 35% 25% 57% 55% Video game advertising 50% 86% 53% 60% 60% 66% 16% Online review by someone you do not know 36% 44% 80% 55% 38% 30% 48% An endorsement from an online personality 58% 23% 23% 23% 58% 85% 40% 35% Television ads 47% 8% 18% 18% 22% 22% An endorsement from an celebrity 17% 21% 62% 21% 17% 14% 30% Recommendation from within your social media circle 25% 32% 9% 48% 29% 12% 20% Recommendation from within your social media circle Ads delivered through social media platforms 20% 58% 78% 28% 78% 8% 30% 1 2 3 4 5 6 7 8 9 10 Low Impact High Impact This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 14

  15. Medium that Influence Purchase Decision In Mature Markets In Developing Markets Word of Mouth 32 Word of Mouth 75 Stage 1 Initial consideration Set Advertising 28 Previous Usage 52 Previous Usage 20 Advertising 15 0 10 20 30 40 50 60 70 80 90 100 0 10 20 30 40 50 60 70 80 90 100 Internet Information Word of Mouth 30 40 Stage 2 Active Evaluation Shopping Advertising 46 35 Word of Mouth Previous Usage 8 25 0 10 20 30 40 50 60 70 80 90 100 0 10 20 30 40 50 60 70 80 90 100 Internet Information Word of Mouth 85 70 Stage 3 Moment of Purchase Shopping Advertising 32 50 Word of Mouth Previous Usage 18 20 0 10 20 30 40 50 60 70 80 90 100 0 10 20 30 40 50 60 70 80 90 100 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 15

  16. Analysing Business Situation Funds Available Market Size This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Service Available Target User Analyse This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Business Markets Major Competitors Market Trend This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 16

  17. Consumer Market Segmentation Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements Market Segmentation Geographic Behavioral • Region :Text Here • Country :Text Here • Population :Text Here • Climate :Text Here • Text Here • Text Here • Brand Loyalty :Text Here • Benefits Sought :Text Here • User Status :Text Here • Usage Rates :Text Here • Occasion :Text Here • Readiness to Buy :Text Here Demographic Psychographic • Age :Text Here • Gender :Text Here • Ethnicity :Text Here • Nationality :Text Here • Occupation :Text Here • Income :Text Here • Family Size :Text Here • Lifestyle :Text Here • Personality :Text Here • Values :Text Here • Interest :Text Here • Text Here • Text Here • Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 17

  18. Business Market Segmentation Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements Demographics • Industry :Text Here • Company Size :Text Here • Location :Text Here 01 Operating Variable 02 • Technology :Text Here • User/ Non User Status :Text Here • Customer Capabilities :Text Here Purchasing Approaches • Purchasing Function :Text Here • Power Structure :Text Here • Nature of Existing Capabilities :Text Here 03 Situational Factors • Urgency :Text Here • Specific Application :Text Here • Size of Order :Text Here 04 Personal Characteristics • Buyer Seller Similarity :Text Here • Attitude towards Risk :Text Here • Loyalty :Text Here 05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 18

  19. International Market Segmentation Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements Cultural Geographic Economic Political-Legal • Region :Text Here • Country :Text Here • Population :Text Here • Climate :Text Here • Language :Text Here • Occupation :Text Here • Income :Text Here • Nationality :Text Here • Country :Text Here • Interest :Text Here • Lifestyle :Text Here • Beliefs :Text Here • Social Groups :Text Here • Ethnicity :Text Here • Values :Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 19

  20. Build Strong Brands Dealing with Competition This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Develop Strategic Positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Crafting Brand Positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Creating Brand Equity This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 20

  21. Create Brand Equity Brand Equity Category Brand Loyalty Brand Awareness Perceived Quality Brand Other Associations Proprietary Assets Competitive advantage Reduce marketing costs Trade Leverage Familiarity – linking Signal of substance / commitment Reason to buy Price Channel member interest Differentiating / Positioning Reason to buy Create positive attitude / feelings • • • • • Indicators / Effects • • • • • • The purpose of the slide is to provide a framework of value Provides value to customers by enhancing customer’s: Provides value to firm by enhancing: Future Performance • Confidence in the purchase decision • Use satisfaction • Brand Loyalty • Prices/ Margins • Brand extensions • Competitive advantage This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 21

  22. Crafting Brand Positioning How the Brand Makes Me Look What the Product Does for Me This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. You can decide on the basis of below mentioned parameters how you want to position the brand in the minds of the target audience. How the Brand Makes Me Feel How I Would Describe the Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 22

  23. Brand Positioning Framework What Customers Want What You Have to offer Competitor positioning Ideal Positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Risky What Competition Has to Give Don’t even think about this This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 23

  24. Develop Strategic Positioning STRATEGIC TARGET Moderate Prices Customer Value Superior Quality Comprehensive Cost Leadership Write Your Strategy Based Cost Leadership Focus on Priorities Mention Your Key Focus Areas Differentiation Write Your Strategy Based on Product Differentiation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 24

  25. Competitive Analysis Company & Product Target Customers Key Benefits Price Value Proposition Quality Conscious Consumers of Chicken Tenderness 10% Premium Evaluating the product on the basis of commonly used parameters which can be altered as per customers requirements. Safety-conscious Upscale Families Durability & Safety 20% Premium Good Pizza Delivered Promptly At Your Doorstep With Moderate Prices Convenience-minded Pizza Lovers Delivery Speed & Good Quality 15% Premium This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 25

  26. Market Competitiveness- Ratings Ratings Key Success Factors Own Competitor 1 Competitor 2 Competitor 3 Financial Position Advertising Market Share Brand Image Customer Loyalty Product Range Distribution Price Competition Geographical Expansion 26

  27. Market Competitiveness- Score Own Competitor 1 Competitor 2 Competitor 3 Weighted Score Weighted Score Weighted Score Key Success Factors Weight Rating Rating Rating Financial Position 0.8 3 0.32 4 0.28 3 0.24 Advertising 0.12 4 0.63 5 0.32 2 0.36 Market Share 0.12 5 0.96 3 0.45 1 0.48 Brand Image 0.10 3 0.45 1 0.15 3 .012 Customer Loyalty 0.12 5 1.23 4 0.63 3 0.36 Product Range 0.08 4 4.36 3 1.30 2 0.20 Distribution 0.10 4 0.00 3 2.30 4 0.28 Price Competition 0.08 4 5.01 2 0.40 5 2.80 Geographical Expansion 0.10 4 1.06 2 0.9 1 1.56 Total Score 1 6.45 10 4.05 27

  28. Setting Product Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designing & Managing Services Shape the Market Offerings This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Developing Pricing Strategies & Program This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 28

  29. Setting Product Strategy 1/4 What are You Trying to Market? Key Attributes of Your Product / Solution Business Model Mention Your Key Strategies / Comments Here Mention Your Key Strategies / Comments Here Market Position Price Positioning Mention Your Key Strategies / Comments Here Mention Your Key Strategies / Comments Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 29

  30. Setting Product Strategy 2/4 Launch Team Target Markets Mention Your Key Strategies / Comments Here Mention Your Key Strategies / Comments Here Who should be involved internally & externally? Channel/ Partners Mention Your Key Strategies / Comments Here Initial Market Penetration Strategy Mention Your Key Strategies / Comments Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30

  31. Setting Product Strategy 3/4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customers Channels Audience Value proposition & key message for Why should they adopt it? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 31

  32. Setting Product Strategy 4/4 How & where should it be done? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 32

  33. Designing & Managing Services 1/2 Rationale Behind Choosing the Objective Survival Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Maximum Current Profit Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Maximum Market Share c Product-Quality Leadership Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Maximum Market Skimming Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 33

  34. Designing and Managing Services 2/2 Market Skimming Loss Leader Competitor Pricing Cost-plus Pricing Contribution Pricing 01 02 03 04 05 06 07 08 09 Value Pricing Psychological Pricing Predatory Pricing Penetration Pricing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 34

  35. Developing Pricing Strategies and Programs 1/4 Enter the “Name of Strategy here Strategy for Introducing this price Write your comments here stating the reason behind selecting this particular strategy Enter your key strategy here i.e. which geography you are planning to introduce the price first This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 35

  36. Developing Pricing Strategies and Programs 2/4 Basic $10 Per month Advanced $30 Per month Platinum $50 Per month This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Pro Business $40 Per month $20 Per month This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 36

  37. Developing Pricing Strategies and Programs 3/4 Private Plan Business Plan Mega Plan 10s per month 20s per month 50s per month 1 GB Bandwidth 10 GB Bandwidth Unlimited Bandwidth 10 MB Max File Size 50 MB Max File Size No Maximum File Size 3 GHZ CPU 5 GHZ CPU 5 GHZ CPU 256 MB Memory 1024 MB Memory 4 GB Memory Get Private Plan Get Business Plan Get Mega Plan This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 37

  38. Developing Pricing Strategies and Programs 4/4 Basic Premium Placeholder Placeholder Description Description Placeholder Text Placeholder Text Text Text $9.90 Subscribe $9.90 Subscribe This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 38

  39. Deliver Value Managing Retailing, Wholesaling, & Logistics This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Manage Channel Partner This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 39

  40. Manage Channel Partner 1/3 Prepare advanced, hands on training program & deliver it live via WebEx Training & it includes the following: Point A Point B Point C Face-to-Face & WebEx Training To provide recent news on promotions, incentives, sales tools & more. Add other details as well like person who is accountable for implementing, timelines etc Channel Flash Email Newsletter When it is to be launched All Trainings, instructed guide & announcements will be available on (mention platform name) Video Library This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 40

  41. Manage Channel Partner 2/3 Name 1 Name 1 Mention Key Comments Mention Key Comments Tier 2 Channel Partners Tier 1 Channel Partners Name 2 Name 2 Mention Key Comments Mention Key Comments Name 3 Name 3 Mention Key Comments Mention Key Comments This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 41

  42. Manage Channel Partner 3/3 Sr. No. Product / Service Pricing Pricing Rational 01 Product 1 Text Here Text Here 02 Product 2 Text Here Text Here 03 Product 3 Text Here Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 42

  43. Managing Retailing, Wholesaling, & Logistics 1/2 Second Tier Supplier First First Second Tier Customer Tier Supplier Tier Supplier Supply Manufacturing Retail Consumer Distribution & Warehousing End Customer Supply Side Demand Side Purchasing and Physical Distribution Management Supply Management Information Flow Materials Logistics Physical Flow Management Supply Chain Management This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 43

  44. Managing Retailing, Wholesaling, & Logistics 2/2 Complete Previous Expenditure Records & Volumes Expenditure Divided by Items & Sub Items The 5 major segment that are analyzed in the first stage are as follows Expenditure by Division , Department or User Future Demand Projections or Budgets Expenditure by the Supplier This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 44

  45. Communicate the Value Designing and Managing Integrated Marketing Communications Marketing Reach by Channels This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 45

  46. Designing and Managing Integrated Marketing Communications Print Ads Trade Fairs Canvassing Direct Mail Referrals Online Advertising Tele Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 46

  47. Marketing Reach by Channels (1/2) Online Marketing Offline Marketing Events Social Media SEO We have listed down a few ways through which you can acquire customers, you can choose any basis your requirements Print Ad Blogs Email Target Audience Sponsorships PPC Radio Affiliates This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 47

  48. Marketing Reach by Channels (2/2) Referrals Print Ads 21% 6% Trade Fairs 8% Current Year’s Acquisition Sources 10% Tele Marketing 30% 25% Online Media Emails This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 48

  49. Create Successful Long-term Growth Introducing New Market offerings This slide is 100% editable. Adapt it to your needs and capture your audience's attention. New Product Detailed Overview This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Tapping into Global Markets This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 49

  50. Introducing New Market Offerings- Product Introduction Now is the best time to explain your product idea in an effective manner so that the audience gets immersed in it right from the beginning Idea Product Details • Explain the product idea in brief: e.g. to lock & unlock door from your smartphone • Text Here • Explain the product idea in detail for e.g. Requirement of the product • Technology used • Benefits This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 50