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Strategic Marketing Plan Overview

This strategic marketing plan provides a detailed overview of Newport's approach to helping companies transition through the complex challenges of No Man's Land (NML). Targeting an estimated 1 million companies, with a focus on those experiencing acute and legacy symptoms, Newport’s services include CEO advisory, access to an expert network, and strategic management tools like Navigator. With a value proposition centered on industry expertise, affordable pricing, and deep domain knowledge, we aim to facilitate successful transitions for companies ranging from 30-500 employees.

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Strategic Marketing Plan Overview

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  1. Strategic Marketing Plan Overview

  2. Segment Branding No Mans Land Newport is the expert at helping companies transition No Mans Land • Market : Approximately 1 million companies • 250,000 show sustained growth • 30-100 employees: $5 million to $20 million in Revenue acute symptoms • 100 -250 employees legacy symptoms • Services Provided • “ CEO Advisory Services” • Access to Expert network Value Proposition to the Client • Proven Technology based Assessment and strategic Management tools addressing NML challenges “ Navigator” • Experience Sharing with Partners that can help the CEO make the strategic decisions on the 4ms that are critical to a successful transition through NML • Affordable $2500 -$6500 per month • Access to deep domain and industry expertise through expert network Middle Market PE Newport is an extension of the Sponsors Operating Partner bench • Market: Approximately 16,000 portfolio companies • 100 t0 500 employees 20 t0 100 million in Revenue • Approximately 2000 sponsors • Services Provided • Access to Expert Network • Independent Board members Value Proposition to the Client • Portfolio Reporting and Board Level management tools • Traqfast & 4M Navigator • Deep Domain and Industry Experience and Executive Resources • Partner recruiting empathizes prospects with experience in PE

  3. MarketingPartner Recruiting – Client Lead Generation In – Direct Touch Marketing • Individual • Institutional • Educate the Referral Source Events Direct In-Bound Marketing • Social Media & SEO • Web-site content integration ( Affinity Partners i.e. INC, ECP and Newport) • HubSpot • LinkedIn • Blogs and Thought leadership • Affinity Marketing with Navigator Tools: • Licensed use of Tools: Navigator and Traqfast to affinity partners • Joint Event Marketing targeting No Mans Land

  4. Execution Imperatives • Web Content and SEO integration – across all organizations including affinity partners • Finalize Affinity Marketing Partners and launch Marketing programs • INC • McGladry • Establish Individual Touch programs in each office • Kick-off Partner wide Pipeline review • JV GersonLehrman • Finalize voting proxy move Dave to 4-M Navigator Board

  5. Doug & DaveSpecial Focused Meetings • Tom Walton – Gary Kunkle • Amal Chaudri - Traqfast • Steve Wilkerson • George Gendron – Michael Hopkins

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