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The Power of Twitter: Boosting Sales and Customer Service

Discover how Twitter can revolutionize your business with real examples of companies leveraging micromessaging for profit and growth. Learn tips, tricks, and pitfalls to avoid for successful Twitter marketing. Source: CNNMoney.com

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The Power of Twitter: Boosting Sales and Customer Service

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  1. Tweeting for Profit Kaitlyn Richardson Lee Brown

  2. A popular micromessaging service launched in 2007. • Can be used on any cell phone or computer • An Example of name @Kaitlyn • A place for people to “ Tweet” • (140-character updates) • Grew by a whopping 1,841% in 2008 • Many businesses are using Twitter for ways of Customer Services and Marketing.

  3. Kris Drey • Vice president of product marketing at Fliqz • (an online video-hosting service with 20 employees in Emeryville, Calif) • Drey was looking for ways to spread the word about Fliqz without spending any more of his maxed-out $15,000 marketing budget. • Drey started posting three or four updates a day as @Fliqz • @Fliqz now boasts 1,358 followers.

  4. Kris Drey Cont. • Drey snagged 21 new sales leads, and Twitter also helped him seal one $6,000-a-year contract • Fliqz signs or renews up to 30 deals a month, so the company is hardly tweeting its way to massive growth. • Drey estimates he spends 8 hours a week on Twitter- Only 2% of his marketing budget. • Fliqz has also used Twitter as a way of Customer Service. • Drey spotted a customer tweeting about a problem they were having with his service. They were able to exchange tweets to resolve the problem.

  5. The Invasion of Twitter • This has been the year where business have invaded Twitter. • "It's immediate, public and searchable. It's never been easier to know what your customers and your prospects are saying about you.“- Jackie Huba (Marketing Consultant) • 52Teas- • rave about their success on Twitter. • 3403 followers on Twitter • Doubled Sales since 2007 • In 2007 we shipped one or two packages every two to three weeks," says Frank Horbelt, 38, founder of 52Teas. "Now we ship 52 packages a week."

  6. The down falls • Allowing users to make up their own profile name. It can lead to confusion for businesses. • Ex: @Starbucks (coffee giant)- @Starbucksgal • Competitors could make a fake profile and write harmful things about your business. • Twitter co-founder Biz Stone are looking into setting up some kind of account-verification service • Time consuming to sift through clutter. (Drey) • Tweeting too aggressively is a surefire way to become a Twitter reject. • Be responsive • be careful what you say • Always do the twitter dance…

  7. Source Alsever, Jennifer. "Tweeting for profit". CNNMoney.com. 4/15/10 <http://money.cnn.com/2009/06/12/smallbusiness/make_twitter_work_for_you.fsb/index.htm?postversion=2009061509>.

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