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Tweeting for Profit

Tweeting for Profit. Noah Rattner Mark Sampang Rebecca Fackrell. In 2008: user base grew 1,841% Businesses using Twitter Advantages/Disadvantages. Fliqz. Small video-hosting service with 20 employees Subscribed to anyone who may seemed interested

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Tweeting for Profit

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  1. Tweeting for Profit Noah Rattner Mark Sampang Rebecca Fackrell

  2. In 2008: user base grew 1,841% • Businesses using Twitter • Advantages/Disadvantages

  3. Fliqz • Small video-hosting service with 20 employees • Subscribed to anyone who may seemed interested • Posted three of four updates a day • Customer Service

  4. Fliqz • Success with Twitter • Free Marketing • 1,358 followers • Seal a $6,000 contract • Signs or renews 30 deals monthly

  5. A Growing Sensation • More than online companies benefit • Comcast, JetBlue, Zappos, Whole Foods, Starbucks • Help Desks • Advertising and Promotions

  6. Retail Stores • Mission Pies • Tasty, inviting tweets about food • 52 Teas • "In 2007 we shipped one or two packages every two to three weeks," says Frank Horbelt, 38, founder of 52Teas. "Now we ship 52 packages a week."

  7. Challenges • Limited ways to filter the increasing Twitter chatter • Tweeting too aggressively • Time consuming

  8. @QuestionTime Do you Tweet? What do you Tweet about? Who do you follow? Any businesses that you follow? Does anyone have any followers? Why do you/would you follow a business? Is this a fad or do you think Twitter is here for good? How do you think this could become profitable if it’s not a “social media” outlet as Twitter CEO mentioned?

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