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WELCOME

WELCOME. F AD. I SEE IT FIRST ON FTV. ADVERTISING ON FTV. F AD. I SEE IT FIRST ON FTV. ADVERTISING ON FTV. INTRODUCTION. - FTV – A FASCINATING AND UNIQUE TV STATION - THE FTV MISSION STATEMENT - THE FTV CHANNEL - 3 REASONS TO WATCH FTV - REACH - A PREMIUM TARGET GROUP

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WELCOME

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  1. WELCOME

  2. F AD I SEE IT FIRST ON FTV ADVERTISING ON FTV

  3. F AD I SEE IT FIRST ON FTV ADVERTISING ON FTV INTRODUCTION - FTV – A FASCINATING AND UNIQUE TV STATION - THE FTV MISSION STATEMENT - THE FTV CHANNEL - 3 REASONS TO WATCH FTV - REACH - A PREMIUM TARGET GROUP - WHY ADVERTISING ON FTV? TECHNICAL FACTS ADVERTISING & WAYS OF COOPERATION

  4. INTRODUCTION FTV – A FASCINATING AND UNIQUE TV STATION FTV is the only 24 hours a day / 7 days a week fashion, beauty and style TV station worldwide and provides glamorous entertainment with an emphasis on the latest trends. FTV is independent and has established itself as the TV authority for fashion, lifestyle and trends. FTV is one of the 4 most widely distributed channels worldwide (top 3 outside the USA). FTV is up to date, informative, glamorous and sexy. FTV is present in 130 countries on 6 continents. confirmed reach: 300 million households.

  5. INTRODUCTION THE FTV MISSION STATEMENT To be ahead of the rest FTV is the first global media to deliver the latest fashion trends, models, events, news and gossip. FTV is first in information – when it happens, where it happens. To innovate Be the first to show the latest trends, fashion weeks, models, events and fashion locations all around the world. To entertain FTV‘s unique mix in productions and distribution, innovative technology and broadcasting give its viewers a VIP seat in the show with only the best available quality.

  6. INTRODUCTION THE FTV CHANNEL The world of fashion and glamour: More than 500 hours with new program content every year. 300 new shows and 600 new clips every season. Coverage of fashion weeks, i.e. documentations, news and stories about designers, models and stars are the core of the FTV channel.

  7. INTRODUCTION 3 REASONS TO WATCH FTV 1. Fashion The world of wonderful people, amazing parties, glamour and the dream of luxury life cast a spell over FTV viewers. 2. Design- und style guide Through the esthetics of the pictures and music watching FTV is a great pleasure/experience. The subtle mix of the beautiful and impressing images in combination with the accurate choosed music (lounges, charts, etc.) enable viewers to immerse into the fascinating world of fashion. 3. Hotspots / Public Places Hotels, clubs, cafes, bars, fitness rooms,SPAs, hairdressers,… FTV is broadcasted in high class ambience, the perfect background medium and is well suited for your image transfer.

  8. INTRODUCTION TECHNICAL REACH (HOUSEHOLDS) Fashion TV is present in 130 countries on 6 continents with a confirmed reach of 300 million households. Total: 300 Million RUSSIA 12 MILLION ASIA 101 MILLION NORTH AMERICA 9 MILLION EUROPE 78 MILLION MIDEAST 8 MILLION INDIA 35 MILLION AFRICA 4 MILLION AUSTRALIA & NEW ZELAND 1,8 MILLION CENTRAL & SOUTH AMERICA 15 MILLION source: contracts with satellite-stations and EMS

  9. Yamal Russia Middle East 12 8 TOTAL 300 INTRODUCTION Satellite Feed Geographical Regions Households in Mio 82 HotBird 3 Western Europe (France, Germany, Spain etc.) + Central & Eastern Europe (Poland, Hungary, Ukraine, Romania, Albania etc.) + Africa AsiaSat 2 from „East“ of Middle East to Indonesia Australia & New Zealand 101 1,8 IntelSat 907 Telstar5 South America North America 15 9 Thaicom India 35 approx. 6,6 Mio public places / “hotspots” worldwide source: contracts with satellite-stations

  10. INTRODUCTION • FTV is the worldwide number one in broadcasting in… • clubs, bars, restaurants and hotels • fitness- und wellness clubs • hair- and beauty salons • fashion- und cosmetics boutiques • airports • stations • city screens • … about 6,6 Million public places and “hotspots”!

  11. INTRODUCTION PREMIUM TARGET GROUPS • FTV viewers are… • men (63%), women (37%) • age: 21-44 years (61%); 45-54 (23%); 55+ (16%) • education: degree or equal (62%); below degree (38%) • free-spending, technique affine, travels a lot, esthetes and susceptible for sales campaigns • early adapters, trend-setters/opinion leaders, models, fashion stars and fashion professionals • travel a lot and use their credit card almost daily source: EMS

  12. INTRODUCTION • And – FTV viewers are… • more affluent, older and are more educated than MTV viewers • younger than CNN viewers but fall into a similarly high income bracket • younger than viewers from sport channels but have a higher • disposable income high CNN income cable sports MTV free TV low source: 2003 EMS survey old age young

  13. GLOBAL BRAND GLOBAL AUDIENCE INTRODUCTION WHY ADVERTISING ON FTV? • FTV is one of the worlds best distributed TV channels. • FTV is the most distributed channel in public places. • FTV is the gatekeeper to the world of fashion and glamour. • FTV designs new and innovative TV concepts around the theme of fashion. • FTV is the only TV equivalent to hundreds of print products, that deal with fashion and lifestyle. • FTV delivers the newest trends faster to interesting target groups via live TV and is so significantly faster than other fashion mediums. • FTV allows a brand to turn its general communication to a “fashion & lifestyle statement” and has thus an image building character.

  14. INTRODUCTION WHY ADVERTISING ON FTV? – Example: Rating UK • Distribution: Dedicated Signal for UK • Average TV rating = 0,01 • Average selected TV rating = 0,14 • Contacts reached in April ’04: 1 938 000 Adults (1 month cumulative) • Average Viewing Time / Day: 9’20 • Weekly Reach (1 Min + cons): 6,19% • Peaks • See next page • – (Adults – 1 month cumulative) source: Barb Aug 2005

  15. Men Adults Best Quarters Best Quarters TVR TVR Total Con-tacts Total Con-tacts 24:00 – 24:15 24:45 – 25:00 23:00 – 23:15 22:00 – 22:15 7:30 – 07:45 06:30 – 06:45 07:00 – 07:15 06:15 – 06:30 24:00 – 24:15 24:15 – 24:30 07:00 – 07:15 08:00 – 08:15 0,26 0,56 0,60 0,60 0,93 0,21, 0,55 0,25 0,22 0,38 0,40 0,47 19 968 82 500 60 000 16 128 82 500 19 200 70 500 57 000 16 896 60 000 70 500 57 000 Women Best Quarters TVR Total Con-tacts 07:15 – 07:30 07:15 – 07:30 0,69 1,30 103 500 103 500 24:15 – 24.30 0,46 35 328 BEST QUARTERS 1 MONTH CUMULATIVE APRIL 2004 –Ranking by TVR TECHNICAL FACTS source: Barb Aug 2005

  16. CALCULATED REACH TECHNICAL FACTS Total: 1.102.600 Tsd. source: calculation FTV

  17. TECHNICAL REACH EUROPE & AFRICA TOP 20 (Satellite Hot Bird 3) TECHNICAL FACTS Total: 82 million households source: satellite provider, calculation FTV

  18. TECHNICAL FACTS TECHNICAL REACH ASIA & AUSTRALIA TOP 10(Satellite AsiaSat2) Total: 101 million households source: satellite provider, calculation FTV

  19. TECHNICAL REACH RUSSIA & MIDDLE EAST TOP 3(Satellite Yamal) TECHNICAL FACTS Total: 20 million households source: satellite provider, calculation FTV

  20. TECHNICAL FACTS TECHNICAL REACH SOUTH AMERICA TOP 10(Satellite IntelSat 907) Total: 15 million households source: satellite provider, calculation FTV

  21. TECHNICAL FACTS TECHNICAL REACH NORTH AMERICA (Satellite Telstar 5) &INDIA (Satellite Thaicom) Total India: 35 million households Total North America: 9 million households source: satellite provider, calculation FTV

  22. TECHNICAL FACTS REACH PER REGION (People in Tsd.) Estimate reach based on French audience 0,035 and on UK audience 0,01; reach prime time (Mon-Fr 6.00-8.00 and 18.00-01.00; Sat-Sun 6.00-8.00 and 12.00-00.00) 0,035%; reach non prime time 0,01%

  23. North America India 12 21 45 75 5,7 1,2 PRICE PER REGION TECHNICAL FACTS Region Price 30“ (€) Non Prime Price 30“ (€) Prime CPT* 8,7 1,2 Europe / Africa Asia / Australia 215 61 750 212 Russia / Middle East South America 30 17 105 55 3,8 2,1 *all adults

  24. TECHNICAL FACTS COST PER THOUSAND 1,2 2,1 8,7 5,7 3,8 source: www.insidemindshare.com; CpT for all adults

  25. TECHNICAL FACTS PACKAGE EUROPE/AFRICA (HotBird 3) Package Total Spots Price 30“ (€) Saving Contacts 000‘ -20% 23.247 6 Weeks 10 Spots / Day50% Prime Time 420 162.000 9 Weeks 10 Spots / Day50% Prime Time 630 213.000 -30% 34.850

  26. TECHNICAL FACTS PACKAGE EUROPE/AFRICA (HotBird 3) – CpT-Comparsion

  27. Package Total Spots Price 30“ (€) Saving Contacts 000‘ -20% 47.880 6 Weeks 10 Spots / Day50% Prime Time 420 45.865 9 Weeks 10 Spots / Day50% Prime Time 630 60.200 -30% 71.820 TECHNICAL FACTS PACKAGE ASIA & AUSTRALIA (AsiaSat 2)

  28. TECHNICAL FACTS PACKAGE ASIA & AUSTRALIA (AsiaSat 2) – CpT-Comparsion

  29. Package Total Spots Price 30“ (€) Saving Contacts 000‘ -20% 7.560 6 Weeks 10 Spots / Day50% Prime Time 420 23.000 9 Weeks 10 Spots / Day50% Prime Time 630 30.000 -30% 11.340 TECHNICAL FACTS PACKAGE RUSSIA & MIDDLE EAST (Yamal)

  30. TECHNICAL FACTS PACKAGE RUSSIA & MIDDLE EAST (Yamal) – CpT-Comparsion

  31. Package Total Spots Price 30“ (€) Saving Contacts 000‘ -20% 7.140 6 Weeks 10 Spots / Day50% Prime Time 420 12.100 9 Weeks 10 Spots / Day50% Prime Time 630 15.900 -30% 10.710 TECHNICAL FACTS PACKAGE SOUTH AMERICA (IntelSat 907)

  32. TECHNICAL FACTS PACKAGE SOUTH AMERICA (IntelSat 907) – CpT-Comparison

  33. Package Total Spots Price 30“ (€) Saving Contacts 000‘ -20% 2.041 6 Weeks 10 Spots / Day50% Prime Time 420 9.500 9 Weeks 10 Spots / Day50% Prime Time 630 12.000 -30% 3.062 TECHNICAL FACTS PACKAGE NORTH AMERICA (Telstar5)

  34. TECHNICAL FACTS PACKAGE NORTH AMERICA (Telstar5) – CpT-Comparison

  35. TECHNICAL FACTS PACKAGE INDIA (Thaicom) Package Total Spots Price 30“ (€) Saving Contacts 000‘ -20% 16.538 6 Weeks 10 Spots / Day50% Prime Time 420 16.000 9 Weeks 10 Spots / Day50% Prime Time 630 21.000 -30% 24.806

  36. TECHNICAL FACTS PACKAGE INDIA (Thaicom) – CpT-Comparison

  37. TECHNICAL FACTS TECHNIQUES FOR TAPES • materials should be pal system 3:4 ratio • format of tapes: Digital Beta; Beta SP; DVCam or mini dv – preferably dv cam • continuous TC • color bars at 75% 1 V.C.C (white at 700 mV) • from TC: 00:58:30:00 to 00:59:30:00 • black from TC: 00:59:30:00 to 01:00:00:00 • audio specifications for BSP tape: 1 Khz on tracks 1,2,3,4 at • OdBVu (+4dBm) from TC: 00:58:30:00 to 00:59:30:00 • audio specifications for DIGITAL tape: Khz on tracks 1,2,3,4 at OdBVu (-18dBfs) from TC: 00:58:30:00 to 00:59:30:00

  38. TECHNICAL FACTS • program specifications: starting at 01:00:00:00 • audio analog measurements • maximum Level 0dBVu = + 4dBm and • maximum peak level +9 dBm upper to alignment level • mono sound mixed: on tracks 1&2 • stereo sound mixed: on tracks 1&2 • for all materials delivered on digital tapes, measured sound • levels must conform to analog specifications

  39. TECHNICAL FACTS SENDING CONTENT OVER THE FTP • compression and file size • up to 1 minute content - send uncompressed .mov pal 3on 4 ratio file • for longer content please contact FTV Broadcasting Center in order to coordinate with the editing suite the best file format • 2 kinds of Audio rate only: • A. 48 kHz sample rate • B. 44 kHz sample rate • please avoid sending us 32 kHz • ftp permission and program • please contact FTV broadcasting in order to open an ftp account • use an ftp program – preferably use file zilla, it allows you to resume • if the connection failed in the middle of the upload • send an email stating the start time of upload and the estimated • end time of the upload • send an email once the upload has finished

  40. TECHNICAL FACTS DELIVERY ADRESS FOR TAPES WITH SPOTS/COMMERCIALS for delivering tapes • R.R Satellite CommunicationsFashion Attention: Oren GivoniReem JunctionD.N Shikmim79813 ISRAEL • contact person: Olga Chapurko Tel: +972 -8-8506060 • please send email on delivery to contract@ftv.com

  41. TECHNICAL FACTS DELIVERY ADRESS FOR TAPES WITH SPOTS/COMMERCIALS for delivering with ftp • FTV agent should contact Noa Ramot at noa@ftv.com and ask for ftp connection to the specific client with the client cc • the client will get reply, with ftp login details, and with Asaf - FTV editor (asaf@ftv.com) cc in the mail • Asaf , FTV editor, will reply and confirm good reception and quality of content, and will coordinate in case of • necessary changes • Noa Ramot: noa@ftv.com, 00972542991115 • Asaf Sharvit: asaf@ftv.com, 00972542266603

  42. ON WEBSITE banners editorials channel and community sponsoring ADVERTISING AND WAYS FOR COOPERATION FTV provides a unique mix of possibilities to reach directly one of the target group most in demand through a integrated multi channel campaign: ON-AIR CLASSICAL ADVERTISING FORMAT SPONSORING & PRESENTER SHIP SPECIAL FORMATS – COLLECTIVE PROGRAMPRODUCTION WITH CLIENTS ON TV rate card packages customised cooperations

  43. ADVERTISING AND WAYS FOR COOPERATION PRODUCT PRESENTATION & PRODUCT PLACEMENT • in different program formats • in line with legitimacy; i.e. model uses a product or • wears clothes from a certain brand. • examples: • format sponsoring: • CANNES FESTIVAL 2004 - presented by Chopard • http://www.ftv.com/vmc/videos.asp?id=159 • product presentation:SWAROVSKI Crystal World • http://www.ftv.com/vmc/videos.asp?id=180

  44. ADVERTISING AND WAYS FOR COOPERATION ONLINE – features • the website www.ftv.com has 480.000 unique visitors monthly • visitors stay on an average 7 minutes by 11 site clicks • page views / month: 7,9 Mio. • visits / month: 862.000 • numerous functions and features • are available: • information over the TV program • fashion clips, www.ftv.com/vod • adjustment for the FTV model awards • 2003: over 8 mill. votes • audio test of FTV CDs • competitions

  45. ADVERTISING AND WAYS FOR COOPERATION ONLINE – prices (CpT-Comparsion) FullSizeBanner (468 x 60 px) € 15,00 + VAT HalfSizeBanner (234 x 60 px) € 10,00 + VAT PopUp € 25,00 + VAT PopUnder € 55,00 + VAT LayerAd € 70,00 + VAT Skyscraper (140 x 600 px) € 35,00 + VAT ContentAd € 30,00 + VAT

  46. ADVERTISING AND WAYS FOR COOPERATION STANDARD ONLINE ADVERTISING LIKE… • banner • pop-up • skyscraper • category & themes sponsoring • newsletter- & standalone advertising • product integration in the online shop

  47. ADVERTISING AND WAYS FOR COOPERATION ON-GROUND • event sponsoring or presenter ship at events • presentations and product placement in Fashion Bars • and at events • merchandising & licensing • exclusive partnerships with Fashion Bars • i.e. for drinks, cigars, etc. • arrange events in Fashion Bars and broadcast on FTV • i.e. for implementation of a new product • SMS & MMS advertising and delivery of mobile content • product development • i.e. model calendar production - shooting will be broadcasted • and the calendar will be sold in the online/offline shop

  48. CONTACT • Did we arouse your curiosity? • Call us for more details or to develop with us possibilities • for your successful future campaigns and activities • on Fashion TV. • contact us: • Max Posch • fashiontv marketing • F.TV Programm GmbH • Mobile: +43 664 405 28 40 • E-mail: marketing@ftv.com

  49. TERMS OF BUSINESS • 1 - OBJECT • The exclusive object of these general conditions of sale is to define the conditions under which the Company fashiontv (FTV Programm-gesellschaft m.b.H.) hereafter referred to as "the Seller", shall broadcast an advertising spot or commercial during its television programmes, hereafter referred to as "the Service", on behalf of a Company and hereinafter referred to as "the Advertiser".2 - CONTRACTUAL DOCUMENTS • Subject to any relevant statutory provisions, these general conditions of sale shall apply to any sale of advertising slots by the Seller, notwithstanding any stipulation to the contrary in the general conditions of purchase or any other documents emanating from the Advertiser. • Any amendment of these general conditions of sale shall require the prior written consent of the Seller. • These general conditions of sale shall not apply to any rendering of services or to the supply of programmes by the Seller, which shall give rise to specific agreements.3 - SERVICES • The technical description of any service provided for the benefit of Advertiser shall be recorded on a specification sheet. Such technical specifications shall be submitted to the Advertiser for the prior acceptance thereof. • The Advertiser, in its capacity as a specialist in the field and under its own exclusive liability, shall make sure that it verifies the specification sheet with particular care, in view of acceptance of the said sheet, considering any constraints of a regulatory, legislative or other nature. The Advertiser shall ask the Seller for any further information that it may require. By accepting the specification sheet it shall accept any methods adopted therein. • 4 - ORDERS • The Seller shall only be bound by orders as from its written acceptance thereof. Failing such acceptance, the Seller shall not be bound by any undertaking. As from the acceptance of an order by the Seller, it may only be modified or cancelled with the express consent of the Seller, and any costs or expenses arising therefrom shall be borne by the Advertiser. The Seller shall remain free to refuse any advertising order without having to justify its decision. • 5 - MODIFICATIONS • In the event of any modification in the broadcasting conditions of the Advertiser's commercial, as described in the above-mentioned specification sheets, the Seller shall be required to inform the Advertiser and obtain the prior consent thereof.

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