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TCD BRANCH MANAGER MEETING JANUARY 20 To 22 ,2013. TCD BRANCH MANAGER MEETING JANUARY 20 To 22 ,2013.
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TCD BRANCH MANAGER MEETING JANUARY 20 To 22 ,2013
TCD BRANCH MANAGER MEETING JANUARY 20 To 22 ,2013
KSA-Huge Battery market(around 4.30 millions unit/year)Battery demand is going up in KSA in line with growth in automobile sector. TCD is just looking for miniature numbers in 2013 (small targets) .We already have direct dealing/business relations with Battery customers/end-usersTCD has a strong composite sales team ,that have long and enormous experiences in Battery business. The job is also rewarding.TCD has infrastructure, recourses , customers and willing to support to boost up battery sales. Opportunites 2013
Antara Battery : Quandary and challenges • Virtually absent of Antara brand in 2011/12,resulted in no demand and dealer/end user shifted to other brands. No demand from customer/end users. • Local brands very strong (A.C Delco , NBC(9 brands), Turbo-Arabian Battery company(5 brands) very aggressive ,surplus capacity & offering competitive prices( MF and Dry range)
Antara Battery : Quandary and challenges • Are we sincere in marketing and selling Batteries ? • Do we have the time for Battery business ?Are we really serious ? We need to look for answers ! • Quality is an issue ? No/Yes ? Few will exploit this, if it is not addressed and attended in time . • Price issue ? When you face all above problems ,then dealers will also raise the pricing issue on some of fast moving items (mainly from wholesalers)
Challenges • MF Battery storage, specially with long distance retailers –unsold stocks with customers. • Warranty claim issues/After sales service issue. • Battery related equipments/chargers in working condition ?and properly used !! • Battery maintenance issues with end users.
We will not quit and accept the challenge and let’s talk about 2013
Strategy 2013 • Price: Provide very competitive prices, which will be based on market prices of major competitors • Product availability: On basis of requirement and forecast, products will be made available throughout the year
Strategy 2013 • Re-visit your old/existing customer (dealers and end users) • To win the confidence of customers/end-users –You can assure customers of consistency in supply ,quality and competitive prices
Product Strategy MF • MF: focus on fast moving MF sizes 74-60,78-72,55D23L • MF Battery stock: to be linked to actual requirements/orders . • Don’t sell new stocks, till old stocks move from customer shelf and fitted on vehicle.
Product Strategy Dry Type • TCD to focus and target more on heavy duty range Sizes: 70 Ah to 200 Ah • Special focus on truck Battery range • Targeted customers : Truck & Bus fleet , commercial segments , OEM manufactures/distributors , dealers, dealing in truck Batteries .
Support needed and provided MF • MF range in key markets and keep a track of stock movements-ensure fitments on vehicles • Regular Battery stock checking to maintain proper voltage. • Order MF stocks only against firm orders and ensure fitment of same in vehicles. • Train all TCD and dealer staff to maintain proper voltage and charging.
Support needed and provided Dry • Battery seminars / training program for end users . • Keep checking quality of acid grade , used by us and customers (in case of OEM/ Volvo supply with acid filled Batteries) • Training : Battery technicians for proper maintenance. • TCD locations should be well equipped with all Battery related equipments/ all are in working condition and properly used Bali to provide support to all