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Personalization Strategy for Marketers

There is only 12 percent of the online marketers were pleased with the personalization strategy and also outcomes. Even the rest were reasonably happy. ttttt

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Personalization Strategy for Marketers

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  1. BuildTheSmartPersonalizationStrategy A5-STEP ROADMAP 01

  2. "CREATE A STRATEGY TOBREAKOLD Personalization MARKETINGPATTERNS."

  3. 03 ATTAINBETTER CONVERSION IT HELPSMARKETERS RATES

  4. MARKETERS IN2018 04 In2018,marketerswererelatively unsuccessfulandunsatisfiedwith the strategies they acquired and theresultstheyachievedwithit.

  5. 05 ENGAGEYOUR SEGMENTED USERSWITH A SIMPLEMESSAGE Seetheloopholesandwhattodofurther tocreateasmartpersonalizationstrategy.

  6. 06 The marketers were notawareofwhatthey weretryingtosolve. LOOPHOLESTHE They did not test and created a hypothesis of their personalizedideas. MARKETERS FACE There were not enough resources to support & sustain thepersonalized targetsegments.

  7. CHALLENGESOF MARKETINGSTRATEGY 07 Howtogetstarted Internalresources Websitereview Budget andROI

  8. HOW SEGMENTATION Engaging Customizable IS THE FOUNDATION Sticky Optimizable

  9. PERSONALIZATIONSTRATEGY- ROADMAP Define personalization Create personalized insights Aself-selected personalization Personalization prioritization

  10. Implicit: 01 This typeof TYPESOF personalization is usually basedonvisitorbehavior. PERSONALIZATION 02 Explicit: Theexplicitfactorsarethe geographical location and other usefulinfo.

  11. Making personalization your priority must be a choice and not anoption.Sometimesyoucanstill MAKE ITPRIOR failifyouhaveenoughresources and advancedtools. 11 Personalizationprioritization

  12. MAKE Seeifyouhaveenoughdata about thecustomers. 01 RIGHT Createasegmentofusers first before moving onto personalization. 02 STRATEGY Evaluateifyouhavean experimentation team. 03 Takealookattheresources you have to maintain the segments. 04

  13. 13 Deductiveresearch Deductivepersonalization begins when you assume how your customers will react to personalized messages based on existingtheories. GETIDEASFOR CUSTOMIZED Inductiveresearch A great way to get insights is AB testing, whichyoumightalready be practicingoptimizing yoursite. MESSAGES

  14. 15 DabriPalamRaod,NewDelhi. LET'SWORK (+91 )9015-316-316 TOGETHER NOTIFYVISITORS support@tagnpin.com www.notifyvisitors.com

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