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THE PLACE TO INVEST AND GROW YOUR BUSINESS

THE PLACE TO INVEST AND GROW YOUR BUSINESS. Denmark is a part of Scandinavia Copenhagen is the capital of Denmark Scandinavia: 25 million people Baltic Sea Region: 70 million people EU: 500 million people Copenhagen - the gateway to Scandinavia. DENMARK IS LOCATED IN NORTHERN EUROPE.

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THE PLACE TO INVEST AND GROW YOUR BUSINESS

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  1. THE PLACE TO INVEST AND GROW YOUR BUSINESS

  2. Denmark is a part of Scandinavia Copenhagen is the capital of Denmark Scandinavia: 25 million people Baltic Sea Region: 70 million people EU: 500 million people Copenhagen - the gateway to Scandinavia DENMARK IS LOCATED IN NORTHERN EUROPE

  3. COPENHAGEN - WHERE BUSINESS IS HOT AND LIFE IS COOL

  4. COPENHAGEN OFFERS SOMETHING VERY UNIQUE Ease& flexibility Productive work culture Balanced lifestyle Leader in global growth sectors

  5. COPENHAGEN -SYNONYMOUS WITH EASE AND FLEXIBILITY

  6. A LEAN SOCIETY • Lean is the Copenhagen way of life • Establishing a business is easy • Dialogue between lawmakers and businesses • High quality and usability of public institutions • A stable economy with low inflation • Minimum administration costs • No corruption • Low administrative burdens for businesses

  7. EASY TRANSLATES INTO WORLD-CLASS • Easy to establish a business • Easy to interact with government • Red tape is at a minimum ”Denmark will be the best place in the world to conduct business over the next five years, 2008-2012.” The Economist, July 2008

  8. WORLD-CLASS LABOUR FLEXIBILITY “One of the most attractive aspects of Denmark’s business environment is its’ labour market—Denmark's "flexicurity model" has become the yardstick for reforms in other European countries in recent years.” The Economist, June 2008

  9. SETTING UP A BUSINESS IS EASY

  10. A PRODUCTIVE AND INNOVATIVE WORK CULTURE

  11. REDEFINING EFFICIENCY • Employees take responsibility • Result-oriented innovation • Team performance • Cross-functional orientation • Deadline driven ”Denmark offers .. staff with a work ethic that is above what you normally expect,” says Guy Auger, former manager of Dell A/S

  12. TALENTED AND MOTIVATED WORK FORCE

  13. TALENTED AND MOTIVATED WORK FORCE

  14. A CULTURE THAT BREEDS EFFICIENCY ”In spite of the Danes working fewer hours, they are more productive. This is shown in the amount of profit we generate per working hour. It is three times higher here in Denmark, where we have a better educated and more motivated workforce” Pete George, Former Nordic President of CSC

  15. A CULTURE THAT BREEDS EFFICIENCY

  16. A BALANCED LIFESTYLE

  17. ATTRACT TALENTED STAFF BY LOCATING YOUR COMPANY IN COPENHAGEN The ability to recruit and attract talented staff is crucial when locating your business. Copenhagen offers an advanced lifestyle that is highly attractive.

  18. AN ADVANCED LIFESTYLE • Flexible working hours • Work/life balance • Green metropolis • An international hotspot for professionals • Short commuting time

  19. A LEADER IN GLOBAL GROWTH SECTORS

  20. A LEADER IN… • Biotech • Medical technology • Information and communication technologies • Design • Cleantech Copenhagen is a leader due to a tradition of user focus in innovations and a decade-long dedication to sustainable solutions

  21. LIFE SCIENCE: MEDICON VALLEY • Copenhagen and Southern Sweden • One of the three leading life science clusters in Europe • 155 (red) biotech & pharma companies • 205 medtech companies • Mature product pipeline

  22. MEDICON VALLEY’S KEY RESEARCH AREAS • Diabetes • Applied neuroscience • Cancer research • Immunology and inflammation • Personalised medicine

  23. High focus on user needs in product development has developed the industry New innovations are created by combining technologies within biotech and traditional medical technologies MEDICAL TECHNOLOGY – USER-DRIVEN INNOVATION Denmark is the country in the world that produces most medical devices per capita. Source: www.medicoindustrien.dk

  24. MEDICAL TECHNOLOGY – USER-DRIVEN INNOVATION • Medical disposables • Diagnostics and monitoring equipment • Hearing aids • Assistive technology Since 1985 Novo Nordisk, one of the world’s leading insulin producers, has been producing the novopen, which enables safe and precise insulin injection.

  25. INFORMATION AND COMMUNICATION TECHNOLOGIES • Long-time knowledge is used in the development of innovative solutions • Utilise cross-sector teams, involve users and draw on strong design traditions • ICT in Denmark: • Turnover 2009: € 22.8 billion

  26. INFORMATION AND COMMUNICATION TECHNOLOGIES • Wireless technology development • Photonics and semiconductors development • Acoustics and nano/micro technology • Software development As of 2010, Denmark is the number two country when it comes to e-readiness, according to the global rankings from the Economist Intelligence Unit

  27. COPENHAGEN -A MAGNET FOR ICT

  28. GREEN INDUSTRIES • Globally competitive and highly innovative sector • Public investment in R&D Energy consumption in Denmark has been constant from 1972-2006, while the GDP has tripled. Today, Denmark and Japan are the two most energy efficient countries in the world Source: Economic office of the Danish Parliament 2007

  29. GREEN INDUSTRIES • Wind energy • Smart grid • Electric vehicles • Smart home technologies • Fuell cells and hydrogen • Biomass, biofuel and biogas 720 green industry companies 46 knowledge institutions focus on R&D in environmental technologiesThe Technical University of Denmark is among the world’s leading universities in the field

  30. DANISH DESIGN • Human interface • High level of quality and functionality • Organic, playful and sophisticated INDEX is a worldwide design event organised in Copenhagen and supported by public and private partners. INDEX aims at improving life through design by presenting the best examples of design. “There is no doubt that we are looking to Scandinavia, and to Denmark in particular, for a new direction in the early 21st century”.Penny Sparke, 2006, In a lecture at the Museum of Modern Art in New York

  31. COPENHAGEN – A DYNAMIC BUSINESS HUB

  32. Best access to Scandinavia and the Baltic Sea region Largest recruitment base of highly skilled Danish and Swedish workers Most flexible labour market in the Nordic region, allowing companies to scale up and down easily HEADQUARTERS AND SHARED SERVICES CENTRES Headquarters recently located in Denmark

  33. Close interplay with researchers and research institutions R&D incentives Largest pool of privately and publicly employed researchers in Scandinavia 12 universities and 8 science parks Cluster networks Excellent venture capital market SETTING THE SCENE FOR WORLD-CLASS R&D

  34. ADVANCED DISTRIBUTION SOLUTIONS • Scandinavia's best distribution point • Cost-attractive environment • The fourth most efficient infrastructure in the world (IMD 2012)

  35. Danish consumers are the fastest in the world to adopt new products Tech-savvy consumers Optimal market size Work culture that supports innovation PRODUCT DEVELOPMENT AND TESTING • Sectors of importance: • Mobile / wireless solutions • Medical devices • Drug development • Fashion • IT

  36. 3.7 million inhabitants 1.8 million active workers 8th richest region in Europe 3rd in Europe in terms of scientific output Copenhagen region: 2.5 million people COPENHAGEN IS A PART OF THE ØRESUND REGION

  37. EASY MARKET ACCESS In 2010 The Copenhagen Metro wasawarded the world’sbest metro due to high operating stability, high passenger satisfaction and innovative technology. Among Nordic airports, Copenhagen Airport has the most connecting flights to the Baltics. On average 8,3 departures a day.Source: Copenhagen Airport, 2011

  38. BEST AIRPORT IN NORTHERN EUROPE • The World Airport Awards are the global benchmark of airport excellence and known in the travel industry as the Passenger's Choice Awards. The results are based on 12 million passenger surveys.

  39. GLOBAL LEADER IN FLEXICURITY

  40. NORDIC LANGUAGES IN THE METROPOLIS’ • Copenhagen - the bestcombination of potential employeesspeaking the Nordic languages • Danes - the most difficultemployees to find in the other Nordic countries

  41. DANES SPEAK FOREIGN LANGUAGES

  42. DANES SPEAK ENGLISH

  43. 31,92 % personal taxation for expatriates and foreign researchers the first five years Approved researchers need not to be fully tax liable in Denmark. Approved researchers are not obliged to comply with remuneration requirements. SPECIAL TAX SCHEME FOR KEY PERSONEL

  44. DANISH LABOUR COSTS ARE COMPETITIVE IN A WESTERN EUROPEAN CONTEXT

  45. MONOCLE: COPENHAGEN THIRD MOST LIVABLE CITY • Survey carried out by Monocle Magazine 2011 • Parameters that contribute to Copenhagen's high ranking include: • efficientpublic transport • city airportextension • contemporary statement buildings lining the harbour • well developed bicycle lanenetwork • sophisticatedcafé culture • unhurried pace of life • design and creativity ”There is something modern in the state of Denmark,” writes Stuart Husband of Monocle Magazine

  46. MERCER: COPENHAGEN - THE HIGHEST QUALITY OF LIVING • Based on 2009 quality of living survey by Mercer Human Resource Consulting • Copenhagen ranks no. 11 worldwide • The 215 participating cities were evaluated on 39 different factors including the health sector, personal safety, health, education, economy, culture and leisure pursuits.

  47. INCENTIVES • From 2005 to 2010, Danish public research increased by 50 % compared to a 20 % increase in Sweden and Norway • Politicalincentivessuch as the financiallaw agreement in 2005 and the globalisation agreement in 2006 have contributed to a doubling of the number of acceptedph.dapplications • R&D expenses in Denmark arefullytax-deductible • A large number of fundingprojectssuch as the Danish National Advanced Technology Foundation, EUREKA, the Ministry of Science pre-projectcapital and the EU Seventh Framework Programme exsist.

  48. INFRASTRUCTURE • Often day-to-day delivery in Scandinavia • The fourth most efficient infrastructure in the world (IMD, 2012) • Direct flights from CPH airport to 140 destinations in the world (more than Stockholm and Oslo) • Copenhagen/Malmö Port is one of the largest in Europe servicing 7,800 vessels per year 24 HOURS DELIVERY TIME Januar 2011

  49. RESEARCH & DEVELOPMENT • Denmark belongs to the top five European countries in terms of R&D spending per capita • 31,92 % personal taxation for expatriates and foreign researchers during their first five years in Denmark • Denmark third best country among the OECD and BRIC nations measured on citations per publication according to NSI 2009 Companies with R&D centres in the region:

  50. EDUCATION IN DENMARK • Education is financed by the state  no tutition fees • The Øresund Region houses 12 universities and institutes of higher education representing 155,000 students and 14,000 researchers • Educational focus on independence, creativity, communication and critical evaluation • The highest completion of tertiary education among the Nordic countries in 2009

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