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TAG Heuer Winning through innovation Building a powerful content Brand

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15 diapositives · 303 Views · Jul 23, 2014

TAG Heuer Winning through innovation Building a powerful content Brand. Winning through innovation?. Innovation is dominant in fast-moving consumer goods, in areas where technologies always evolvved ;

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  1. TAG Heuer Winningthrough innovation Building a powerful content Brand

  2. Winningthrough innovation? • Innovation is dominant in fast-moving consumer goods, in areas where technologies always evolvved; • Which may be at odd with the need to build icons and the appeal of continuity that customers are looking for in strong brands.

  3. Winningthrough innovation? • Communication are impactful when unique;

  4. Winningthrough innovation? • Communication are impactful when unique; • But then are imitated and loose their impact.

  5. Winningthrough innovation? • Leading to a restless quest.

  6. Whatdoes TAG Heuer stand for? TAG Heuer DNA Sporty and achieving spirit Innovating and pioneering Ultimate precision Prestige and performance Technology and design Passionate and energetic Social responsibility TAG Heuer Codes Motor Racing/F1 Steve McQueen Monaco Carrera LINK bracelet Green & Redshield

  7. TAG Heuer, 153 years of Innovation, Excellence& Prestige Founded in Saint-Imier in 1860 by EdouardHeuer, TAG Heuer has marked the history of luxury watchmaking, especially in the field of chronographs and ultimate precision A legend in Swiss watchmaking, one of the most innovative brands in prestige watches, TAG Heuer has built on its active commitment in the sports world to create the most accurate timing instruments and watches in the world

  8. TAG Heuer, 153 years of Innovation, Excellence & Prestige TAG Heuer is now the leader in mastering luxury chronographs with an unequalled precision of 1/10th, 1/100th, 1/1,000th and even 5/10,000th of a second Over the years, the brand has epitomized prestige and performance through active partnerships with iconic ambassadors

  9. Undisputed in Innovation

  10. Capturing in India a leadership position in 12 years • Leveraging the heroic approach of the brand through local faces • Being associated consistently to Shah Rukh Khan

  11. Indianizing the Brand whilekeepingits international aura

  12. Enablingexperiencesthatfeed the story telling Link Lady Launch – Women of Substance Aquaracer 500M – TAG Heuer Sailing Regatta 50th Anniversary of Carrera – Vintage Car Drive Jack HeuerEdn launch - Technology in motion

  13. Giving the journalistsinteresting stories to cover

  14. Givingits right to the mandate of innovation

  15. Feeding the magazines whilebeingfed by them