Enhancing User Adoption: Effective Strategies for Your Digital Asset Management (DAM) System

1. WebDAM Solutions www.webdamsolutions.com User Adoption: Engaging your team with a communication plan

2. Summer Webinar Series • Metadata 101http://www.webdamsolutions.com/metadata-strategy/webinardownload.php • Controlled Vocabularyhttp://www.webdamsolutions.com/controlledvocab/webinardownload.php • Building the Framework http://www.webdamsolutions.com/buildingtheframework/webinardownload.php • User Adoption

3. Housekeeping • Post-webinar survey • Follow us @WebDAM • Live tweet feed #webdamwebinar • DAM-It, the Blog http://blog.webdamsolutions.com • LinkedInhttp://www.linkedin.com/company/webdam-solutions • Facebookhttp://facebook.com/webdam

4. About WebDAM • The leader in digital asset management in the cloud • Founded in 2005 • Real world expertise • Implemented across industries • Education • Travel and tourism • Entertainment • Government • Technology • Manufacturing

5. Today’s Webinar • What user adoption means • Importance of user adoption • Barriers to user adoption • Methods to achieve user adoption • Building a communication plan • Measuring user adoption

6. Defining User Adoption • Getting users to USE a system!

7. User Adoption Curve • Innovators • Early adopters • Early majority • Late majority • Laggards

8. Why is user adoption important? • Improved productivity • Improved workflows • Better use of human resources • Increased accuracy • Greater impact • ROI

9. Why users fail to adopt? • Difficult to use • Resistance to change • Lack of training or support

10. Methods For Achieving User Adoption • Build the DAM team • Plan and market the launch • Offer ongoing training and education • Make it convenient and easy • Communicate with your users regularly

11. Building the DAM Team • Responsibilities • DAM best practices • DAM implementation • Communication • Overall success of the DAM • Members • Key stakeholders • Departmental representation • Select end users

12. DAM Team Responsibilities • Launching and marketing • Creating and distributing training materials • Collecting and evaluating feedback • Maintaining user adoption metrics • Outlining and executing the communication plan • Implementing changes

13. Launching your DAM

14. Training Resources • Training • 3rd-party • Internal • Supplemental materials • Metadata best practices • Keyword guidelines • Usage guidelines • Role-based guides

15. Require Training • Accountability • Sign-off • Withhold login credentials • Quizzes • Incentives • Convenience • Store documentation in your DAM! • Offer multiple trainings

16. Market the DAM • Brand the DAM • Create a special DAM Newsletter • Create DAM collateral • Host a DAM kick-off party • Launch a competition with incentives

17. Collecting and Evaluating Feedback • Create a forum for feedback • Encourage suggestions from users • Take action and implement improvements • Publicize the results

18. Communication Plan • Initial announcement • Rollout plan & training • Post-training follow-up • Ongoing communication

19. Communication Plan: Initial Announcement • Outline benefits of the new DAM • Provide the reasoning behind the decision • Introduce the DAM team • Emphasize commitment to improvement

20. Communication Plan: Rollout & Training • Rollout plan and calendar • Training format and schedules • Supplemental materials and system documentation • Important contact information

21. Communication Plan: Post-Training Follow-Up • Post-training survey • Location of training resources • Support contact information • Solicit feedback

22. Communication Plan: Ongoing • System updates • Refresher training offerings • Changes in business processes • DAM team changes • Feedback

23. Methods: Measuring User Adoption

24. Wrap-Up • Recorded version:http://webdamsolutions.com/summer_webinar_series • Fill out the survey!