1. The Case for App Development • Technology can automate almost any process that a human can perform but at what cost? • What, How, Why, Who • Use Case Diagrams - a representation of a user's interaction with the system and depicting the specifications of a use case; A use case diagram can portray the different types of users of a system and the various ways that they interact with the system • Why does it make sense? • What service does your product provide? • Is it a fit for mobility? • How is this task currently performed / what makes it more efficient? • Not-for-profit v. for profit

2. Define Your Consumer • Internal Customer Facing • Return On Investment [ROI] for the firm from an operational efficiency perspective • ROI from a revenue generation perspective [Licensing Fee’s, Maintenance] • Security / Infrastructure Concerns / Multi-client / Stand-alone application • Device Management / Bring Your Own Device [BYOD] • External Customer Facing • ROI for the firm from an operational efficiency perspective • ROI from a revenue generation perspective [Membership Fee, Function Set, Advertising] • BYOD

3. Items to Consider • How can this product be monetized • Development Estimates / Speed to Market • Return on Investment [ROI] • Determine "by-product" value of your product • Mobile Device Platforms [iOS, Android, Windows, Blackberry] • Total Cost of Ownership [TCO] • IP

4. Phased Approach • Vetting of requirements • Prove financial model • Spread cost development over a period of time / reinvest income into finishing the product offering • Additional product functions

5. Judging Parameters • Agenda Correction: • 5 minutes to present designs • 10 minutes to answer questions • Clearly define the scope of the App upfront • Define the user base / Who would pay to develop your application and why? • Define the monetization and operational efficiency opportunities • Lead us through the use of the app; point our benefits to the user • Why does it need to be mobile? • Oil and Gas Specific