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Sam Makhlouf CEO, Founder sam@dooreme.com

About me. Repeat media innovator, entrepreneur since 1980s Specialized in developing consumer engagement, advertising and monetization models and tools . Sam Makhlouf CEO, Founder sam@dooreme.com. B 2 B 2 C startup solving media’s bigger problem now

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Sam Makhlouf CEO, Founder sam@dooreme.com

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  1. About me • Repeat media innovator, entrepreneur since 1980s • Specialized in developing consumer engagement, advertising and monetization models and tools Sam Makhlouf CEO, Founder sam@dooreme.com • B2B2C startup solving media’s bigger problem now • Innovative iTV user attraction, ad engagement tool • Boosts provider’s revenue and advertisers’ ROI • Currently in stealth mode, launching early 2015 WEB POWER - TV STYLE • If I can help you

  2. title Think like an entrepreneur It’s the frontend, stupid!

  3. Media markets are shifting faster The Internet has rewritten the rules for books, music, travel …. Which industries are next? • New media landscape in 5 years • Fasten seat belts, new technologies &business models soon, faster market shifts everywhere • Innovators (big & small) have eyes on your business, but that could be good for you too Yours! The Internet has rewritten the rules for books, music and travel. Which industries are next? Take this shift seriously , seriously

  4. 1990 1991 Media Convergence 1992 1993 1994 1995 Starting point 2014 we arrived at the ... 1996 1997 1998 • 49% of US homes have at least 1 smart TV • Over 68% of US homes have OTT devices • BIG RACE towards convergence of content and devices, market dominance 1999 2000 2001 2002 2003 2004 2005 2006 2007 This was the big topic in 2008 What drives it? What shapes it? What wins it? 2009 2010 2011 2012 2013 • MediaPost, May 2014 2014

  5. Get ready, It’s a whole new world • Technology drives market fragmentation • Consumer is the new “demanding” king • Stronger competition for consumer’s attention • Greater depending on advertising, ecommerce Wider, flatter market! Get ready, It’s a whole new world

  6. Now your world is flat Big media can spend billions, but can it compete with $35? See the point? Huge markets, enough room for everyone … to compete

  7. future impact of “service cutting” is real • ON DEMAND New Media User Generated Free Media iTV Sales OTT Solutions Web Content Mobile Devices ? More Ads Higher Bills Carrier Growing list of catalysts for consumers’ shifting Big Uncorded market Higher Web ad CPMs Advertisers Shift to iTV NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER I CAN I CAN I CAN I CAN NEVER WILL REACT. But how well? NEVER $ $ $ $ $ $ $ $ $ $ $ $ UNWILLING TO PAY HIGHER BILLS, HATES INTRUSIVE ADS Cable Channels

  8. Global ott revenue trend $ Billion 30 20 10 0 2011 2012 2013 2014 2015 2016 2017 Transactions Subscriptions Advertising CAGR = Compounded Annual Growth Rate, 2013

  9. Online will Surpass Broadcast by 2020 By 2020, more people will be watching on-demand Web video than broadcast TV SocialTimes.com - http://socialtimes.com/online-video-to-surpass-us-broadcast-tv-by-end-of-decade_b13470

  10. iTV - Big business Opportunities Connected Big screen IS BIG TARGET • TV will continue to dominate media • Will manage most consumers’ media time • Will continue to capture most ad spending • More consumer opportunities than the Internet and mobile Source: NYT

  11. Big opportunities in iTV Advertising Advertising is growing and shifting • TV advertising needs solutions • Better iTV ad solutions will drive advertisers shift back to TV • iTV ad solution drive higher revenue, supplement lower subscriber bills

  12. you could win too! • Embrace change and leapfrog competition with: • Vision – understand new demand • Innovation - simplicity • Business models – new • Advertising – value solutions innovator

  13. My Future expectations Start thinking about this 99.5% of all paid for TV content is not seen by me • I want credit!

  14. In conclusion • New media offers larger business opportunities • Iptv and on-demand content are the future of media • Any screen is a tv screen • TV channels do not matter anymore, TV content does • on demand more is profitable if you understand new advertising game

  15. finally Think like an entrepreneur … Or partner with one! Always remember “Simplicity is the ultimate sophistication” Leonardo Da Vinci

  16. Thank you Sam Makhlouf CEO, Founder sam@dooreme.com WEB POWER - TV STYLE

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