TIAA-CREF Employee Giving Campaign Presentation

1. TIAA-CREF Employee Giving Campaign Presentation

2. Employee Giving Campaign Objectives Provide an opportunity for employees to give back to the community. Reinforce TIAA-CREF corporate values, mission and brand. Provide personal satisfaction to employees by enabling them to make a difference and support causes important to them. Demonstrate TIAA-CREF’s leadership in giving. Engage employees toward a shared goal and common purpose.

3. Campaign Goal To raise $2 million, which represents a desired $1 million in employee contributions to match-eligible organizations plus up to a maximum $1 million TIAA-CREF matching contribution to employee gifts.

4. Employee Giving Campaign Parameters Only time of year that TIAA-CREF provides matching contribution Dollar-for-dollar match up to $2,000 per employee to match-eligible organizations Campaign annually scheduled for October Campaign runs October 1-31 Early-Bird Campaign occurs one week prior to launch of campaign Employees “pledge” in October for contributions the following year Contributions through payroll or personal check

5. Campaign Charities Educational Institutions - any public, private K-12 and higher education institution   America’s Charities – more than 100 well-known charities like the Make-A-Wish Foundation and Reading Is Fundamental Community Health Charities – represents premiere health charities such as American Lung Association and the Lupus Foundation Global Impact – U.S.-based international charities focusing on relief such as UNICEF United Way – local nonprofit organizations serving local community needs

6. Campaign Communications Employee Giving Campaign Captains for all business areas Executive Sponsors Internal and Executive Communications (TIAA-CREF Link, corporate executive email, executive voicemail, posters, intranet) Senior leadership communications

7. Campaign Events – Extreme Cubicle Makeover Virtual activity where employees can creatively decorate their cubicles and submit photos for a chance to win. The employee with the most votes for their creative design will receive a donation to their favorite charity! All employees are eligible to participate. A “run off” will be conducted in each business area. The contest will start at the beginning of the campaign and end the last week of the campaign.

8. Campaign Events – Extreme Cubicle Makeover Winner St. Jude Children’s Hospital

9. Campaign Events – Extreme Cubicle Makeover Winner A Small World – Global Impact

10. Campaign Events – Extreme Cubicle Makeover Winner Doctors Without Borders

11. Campaign Events – Extreme Cubicle Makeover Winner Susan G. Komen Community Health Charity

12. Campaign Events – Serving the Greater Good Community Service Projects Complete “Serving the Greater Good” volunteer projects during the campaign to educate employees about the needs of various nonprofit organizations Encourage employees to sign up and participate in various volunteer projects

13. Campaign Events – Serving the Greater Good Community Service Projects

14. Campaign Events – Serving the Greater Good Community Service Projects

15. Campaign Events – Serving the Greater Good Community Service Projects

16. Campaign Events – Serving the Greater Good Community Service Projects

17. Campaign Events – Tricycle Race Business areas will compete against each other for the coveted Tricycle Race trophy! The higher participation in online donations within business areas, the better their pole position!

18. Campaign Events – Charlotte Tricycle Race

19. Campaign Events – Charlotte Tricycle Race Winner

20. Campaign Website When you get to the Employee Giving Campaign home page, click Pledge Now.

21. THANK YOU! C4042