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AP Style: Professional Writing

This article explores the importance of AP style in professional writing and communication across various fields such as corporate, government, and academia. Featuring insights from General George S. Patton and offering clarity on common mistakes in grammar, numbers, and capitalization, it emphasizes the need for precision and professionalism in written communication. With practical examples and tips, readers will learn how to elevate their writing, avoid pitfalls, and effectively convey their message to a target audience.

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AP Style: Professional Writing

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  1. AP Style: Professional Writing Kevin M. Brett J452 April 9, 2013

  2. Mistakes: Part of Our Culture • “All Politics is Local” • “Who Are You?” • “I Can’t Get No Satisfaction” • “Near Miss” • “Untimely Death”

  3. PR Buzzwords • Brand • Cloud • Corporate Social Responsibility • Organic • Sustainable • Solutions • Thinking Out of the Box • Thought Leadership

  4. Wisdom from the General “If everyone is thinking alike, then somebody isn`t thinking.” General George S. Patton

  5. The Mother of All Run-On Sentences “Today we are thinking out of the box in leveraging a portfolio of organic, sustainable cloud computing solutions that enhance your company brand, while demonstrating thought leadership and exemplifying your dedication to corporate social responsibility.”

  6. Made to Stick: Simple? • Family Wage Jobs? • Career Path Jobs? • Amortization of Intangibles (Goodwill) • Paying for an acquired company’s reputation and brand over time?

  7. Simple: Hard to Achieve • “Positively, Absolutely Overnight • “The Ultimate Driving Machine” • “The Low-Cost Airline” • “The System-on-a-Chip Company” • “Communications, Computer, Consumer”

  8. Why AP Style? • Accepted Writing Style: • Corporate • Agency • Government • Academia

  9. Why Bother? • Writing Tests • PR Portfolios • Writing Samples • Professionalism • Seat at the Table?

  10. Common Mistake #1 • Over the fence • Five is more than four • Over the goal line • More than 9,000 attended • Over the last four years or… • During the last four years…

  11. Common Mistake #2 • Numbers, Numbers, Numbers • One, two, three, four… • 10-11-12-13-14… • $1 million • Ten-thousand dollars…* • 1-9: Numerals • 10 or above: Digits * Beginning of sentence…

  12. Common Mistake #3 • Wrong • 10 a.m. in the morning • 2 p.m. in the afternoon • $10,000 dollars • Right • $4.3 billion • $714 million • $9.4 billion

  13. Common Mistakes #4 • Who or Whom? • Complement; Compliment • Complementary • Complimentary • There • Their • They’re • Percent • %

  14. Common Mistakes #5 • Capital • Capitol • Affect (Influence) • Effect (Cause) • Between • Either…or • Neither…nor • Among

  15. Common Mistakes #6 • “A” modifies consonant sounds • “A one-year term (won-sound) • “A united stand (you-sound) • “An” modifies vowel sounds • “An energy crisis (en-sound) • “An honorable man (“h” is silent)

  16. Colonoscopies? • The following played quarterback at Oregon in the last decade: Harrington, Fife, Clemens, Dixon, Masoli, Thomas and Mariota. • Mariota and De’Anthony Thomas played well in his first bowl game; the offense scored four touchdowns against Kansas State.

  17. General Rules • Sweat the Details • Spelling • Grammar • Style • Flush Left • Paragraphs • Capitalization • Reader(s)?

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