USPS Every Door Direct Mail By Matt mcpherson
Overview Every Door Direct Mail® is a service from the USPS that allows you to target neighborhoods. Postage is as low as 14.5¢ per piece Don't need to know names or street addresses. Identify the neighborhoods you want to target, and your printed piece is delivered with the day's mail to every address.
Mailing Info • Up to 3.3 ounces/piece • Most popular sizes • 6.5” x 9” • 8.5” x 11” • 4.25” x 14” • Acceptable Mailing Labels
Retail Version • Simple, most cost effective • For coupons, sales, events and specials • Up to 5,000 pieces per day • No permit needed • Simply drop off at local post office • Pay in cash or check
Every Door Direct Mail For larger businesses For store openings and major events Must submit your mailing at a Business Mail Entry Unit (BMEU) Must have a permit
USPS website • Select Geographic/Address • Route Type • Delivery Type • Sort • Pricing!
RCU Test Using for Auto Sale Postcard drop to a 2 mile radius surrounding the Cleveland Complex Auto Sale June 30 Postcard drop June 1