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Better half/ Bitter half of CSR (360 Degree view )

This paper delves into the complex relationship between Corporate Social Responsibility (CSR) and mass media, viewed through a 360-degree lens. It examines the foundational karma principles advocating resistance to unethical actions alongside the social narratives shaped by media. Key questions addressed include the negative portrayals of women, the indifferent attitudes towards media influence, and the consequent socio-economic implications. The study employs comprehensive methodologies, including surveys and observations, advocating for a value-based society free from monetary burdens and harmful media practices.

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Better half/ Bitter half of CSR (360 Degree view )

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  1. Dr Khan Ashfaq Ahmad (Asst. Prof. Rizvi College Of A/S/C) Better half/ Bitter half of CSR(360 Degree view )

  2. Basic fundamentals & assumptions on which paper is based Based on Karma doctrines (resistance to unethical actions ) Neki karna aasan hai,Gunaah se baachna muskil hai. 360 Degree approach. Without any Monetary burden & no extra effort.

  3. Objective &Questions addressed • Mass Media Shapers of Society. • Negative influence of Media. • Influencing power of Media (21st Century Melting pot of various Cultures & Products). • Indifferent attitude of masses towards Mass Media.( Story of Octroi Inspector )

  4. Methodology & Implications • Sample Survey, Observation & Analysis. • Perfect imbalance between Teaching & Expectation. • Medias portrayal of Women unrealistic, demeaning & damaging. • Understanding Mass Media Sociology

  5. Findings Corporate + Mass Media SOCIETY AT LARGE Believes / Attitudes- (self centered) Knowledge materialistic.(Money based) Standard of living (commodity based) Social I insensitive thought process . • Profits/ Sales/ Competitions • Prints/ Visuals/ Shapers of Society • www. Attitude developed by Mass Media • Ultimate aim is to promote product.

  6. Conclusions & Suggestions • Defining Principle of Limits.(use of erotic pictures & Language used) • Just & Matured role of Government. (Dance Bars) • Corporate & Mass Media should not vulgarized & materialized the society. • Public Places should be spared for display of garbage ads. • No financial burden. • Create value based society.

  7. Ethra naryastu pujyanthe, ramanthethara devatha God exist where women are respected ! Thanks

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