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EVENT SPONSORSHIP

EVENT SPONSORSHIP. Presented by Bruce Skinner, CFEE. Outstanding Events Sell Sponsorship. The most important thing for a successful event manager to do Updating your event Attributes of outstanding events Creating the proper image in the eyes of your sponsors.

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EVENT SPONSORSHIP

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  1. EVENT SPONSORSHIP Presented by Bruce Skinner, CFEE

  2. Outstanding Events Sell Sponsorship • The most important thing for a successful event manager to do • Updating your event • Attributes of outstanding events • Creating the proper image in the eyes of your sponsors

  3. Research: The Sponsor’s Perspective • How to research your sponsor’s needs • How to discover how your sponsor’s mind operates • Why ongoing sponsorship research is important • What is important and valuable to sponsors

  4. The Effective Sponsorship Proposal • How to present added value and benefits that will get a sponsorship proposal notice • How to create the right fit • How to help sponsors differentiate themselves

  5. Benefits: The Formula for Sponsorship Success and Growth • How to add value to your event sponsorship packages • How to use sponsorship exclusivity to your advantage • How to use the demographics of your event to improve your properties • How to provide business-to-business opportunities • How to activate your sponsorships • How to provide the best in hospitality

  6. The Keys to Successful Sales • How to meet a potential sponsor in person • How to use board members, sponsors and others as door openers • How to leverage retailers • How to use local representatives to reach regional/national sponsors

  7. The Staff-Sponsor Client Relationship • How corporate sponsorship has increased the number of event managers • Why it is imperative to have good professional managers on your staff • The qualities of a good sponsorship event manager • The makeup of a good staff for an event

  8. The Law of Return: How to Keep Sponsors Coming Back • How to retain sponsors year after year • How to give sponsors a sense of ownership in your event

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