1. Event sponsorship UFC event By Derek Carls

2. brand • Tapout with a UFC fight event

3. Quality • Tapout is a fighting gear and sponsor a lot of people.

4. Target people • The target people will be people that like to watch fighting events or people that want to help with the breast cancer foundation

5. Slogan • "American, Arrogant and InYaFace”

6. Plot • The cage will have a Tapout logo on the floor of the cage • At the end of each fight they will say the fight was sponsored by Tapout • and there will be a lot of Tapout logos everywhere

7. Why its special • The event will be a fundraiser for breast cancer

8. What its for • I will build awareness for breast cancer and give money to the breast cancer awareness foundation

9. Advertising • I will make a add in different fight magazines

10. How to turn them into customers • The people that attend will have to pay for a ticket and if they want food they can buy the food and they will become customers