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Greater Columbia Chamber of Commerce 2007-2008 Membership Survey

Greater Columbia Chamber of Commerce 2007-2008 Membership Survey. Dr. Rich Harrill Director International Tourism Research Institute University of South Carolina. The Survey. Three e-mail blasts in July, August, September; one direct mailing in October

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Greater Columbia Chamber of Commerce 2007-2008 Membership Survey

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  1. Greater Columbia Chamber of Commerce2007-2008 Membership Survey Dr. Rich Harrill Director International Tourism Research Institute University of South Carolina

  2. The Survey • Three e-mail blasts in July, August, September; one direct mailing in October • Nine items about chamber events; twelve items about chamber programs • One through five scale, ranking items very unimportant to very important

  3. Importance of ProgramsAmbassador of the Year Very Unimportant 21.4% Very Important 14.9% Unimportant 18.8% Somewhat Important 22.7% Important 22.1%

  4. Importance of EventsAnnual Business Meeting, Gala, and Auction Very Unimportant 9.1% Very Important 22.4% Unimportant 14.5% Important 25.5% Somewhat Important 28.6%

  5. Importance of EventsBusiness After Hours Downtown Very Important 17.2% Very Unimportant 10.1% Unimportant 18.3% Somewhat Important 32% Important 22.5%

  6. Importance of EventsBusiness After Hours Northeast Very Important 21.9% Very Unimportant 20.6% Unimportant 15.6% Somewhat Important 21.9% Important 20.0%

  7. Importance of EventsBusiness at Sunrise Downtown Very Important 15.8% Very Unimportant 12.9% Unimportant 21.1% Somewhat Important 24.0% Important 26.3%

  8. Importance of EventsBusiness at Sunrise Northeast Very Unimportant 20.5% Very Important 18.6% Unimportant 18.6% SomewhatImportant 25.0% Important 17.3%

  9. Importance of EventsGolf Tournament Very Unimportant 13.8% Very Important 11.9% SomewhatImportant 23.8% Unimportant 25.6% Important 25.0%

  10. Importance of EventsLeadership Columbia Very Unimportant 11.1% Very Important 36.6% Unimportant 10.5% Important 20.3% Somewhat Important 21.6%

  11. Importance of EventsMaking the Connection Tradeshow Very Unimportant 13.4% Very Important 13.4% Unimportant 16.6% Somewhat Important 26.8% Important 29.9%

  12. Importance of EventsTeacher Recognition Breakfast Very Unimportant 20.0% Very Important 20.6% Unimportant 12.5% Somewhat Important 20.6% Important 26.3%

  13. Importance of ProgramsE-gram Newsletter Very Unimportant 4.2% Very Important 31.3% Unimportant 4.5% Important 23.5% Somewhat Important 26.5%

  14. Importance of ProgramsFort Jackson Support Programs Very Unimportant 12.9% Very Important 17.7% Unimportant 23.8% Somewhat Important 22.4% Important 23.1%

  15. Importance of ProgramsGroup Health Care Discount Very Important 10.2% Very Unimportant 32.1% Somewhat Important 10.2% Important 13.1% Unimportant 34.3%

  16. Importance of ProgramsGroup Office Supplies Discount Very Important 7.3% Very Unimportant 32.1% Somewhat Important 8.8% Important 19.0% Unimportant 32.8%

  17. Importance of ProgramsGroup Shipping Discount Very Important 6.7% Somewhat Important 9.0% Very Unimportant 36.6% Important 14.2% Unimportant 33.6%

  18. Importance of ProgramsGroup Telecommunications Very Important 4.7% Somewhat Important 10.9% Very Unimportant 34.1% Important 19.4% Unimportant 31.0%

  19. Importance of ProgramsInformation Technology Council Very Important 5.1% Very Unimportant 16.7% Somewhat Important 16.7% Unimportant 26.8% Important 34.8%

  20. Importance of ProgramsIntercity/Intraregional Meeting Very Unimportant 11.5% Very Important 12.99% Unimportant 18.0% Somewhat Important 25.2% Important 32.4%

  21. Importance of ProgramsManufacturing Council Very Important 8.5% Very Unimportant 16.2% Somewhat Important 21.5% Unimportant 24.6% Important 29.2%

  22. Importance of ProgramsSeminars Very Unimportant 6.5% Very Important 15.7% Unimportant 15.7% Somewhat Important 21.6% Important 40.5%

  23. Importance of ProgramsWomen and Minority Business Council Very Unimportant 16.2% Very Important 10.3% Somewhat Important 19.1% Unimportant 22.8% Important 31.6%

  24. Employees 2001-15,000 3% 601-2000 2.4% 576-600 0.6% 476-500 1.2% 401-425 0.6% 376-400 0.6% 326-350 1.8% 301-325 1.2% 276-300 1.8% 251-275 1.2% 226-250 3% 126-150 4.3% 101-125 2.4 % 76-100 3% 51-75 7.9 % 26-50 9.8 % 1-25 54.9 % 0 10 20 30 40 50 60 Percentage

  25. How Would You Like to Learn About Upcoming Chamber Events? Website, other 3% Both electronic and direct 11% Letters, flyers, faxes 9% E-mails, E-grams 79.4%

  26. Other Events You Would be Interested in Attending? • Networking events • Legislative briefings/receptions • Seminars/workshops/training events • Education/guest speaker events • Issue committees

  27. Other Programs or Services You Would Like to See Us Offer • “More informational speakers about current events and issues that relate to a better understanding of the issues.” • “A program that would teach business folks how to impact the decision of elected officials at all levels of government.”

  28. Other Programs and Services You Would Like to See Us Offer • “A council met several times made up of the construction industry members…would be a good group to continue.” • “I would like the chamber to have a business forum with city council to promote the chamber’s business agenda.” • “More structured networking opportunities.”

  29. Summary:Very Important • Leadership Columbia • E-gram newsletter

  30. Summary:Somewhat Important • Ambassador of the Year • Annual Business Meeting, Gala, and Auction • Business After Hours Downtown • Business After Hours Northeast • Business at Sunrise Northeast

  31. Summary:Important • Business at Sunrise Downtown • Making the Connection Trade Show • Teacher Recognition Breakfast • Information Technology Council • Intercity/Interegional Meeting

  32. Summary:Important • Manufacturing Council • Seminars • Women and Minority Business Council

  33. Summary:Unimportant • Golf Tournament • Fort Jackson Support Program • Group Health Care Discount • Group Office Supplies Discount • Group Shipping Discount • Group Telecommunications

  34. Contact Us for Your Business ResearchNeeds! • Dr. Rich Harrill • E-mail: rharrill@hrsm.sc.edu • Phone: (803) 777-7682 • Fax: (803) 777-1224

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