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Enhancing Mobility for the Visually Impaired: Jong the Dog

Jong the Dog is an innovative mobile game designed for visually impaired users, helping them navigate public transport with fun and engaging gameplay. Developed for Nokia Series 60.5 and above, Jong the Dog utilizes high-contrast colors and simple audio cues, aiming to improve the quality of life for over 315 million visually impaired individuals worldwide. With no direct competitors in the Ovi Store and a limited edition promotional release, this game offers significant market potential and an opportunity for investors to support a socially beneficial product while achieving financial growth.

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Enhancing Mobility for the Visually Impaired: Jong the Dog

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Presentation Transcript

  1. target audience. investors.

  2. Sales pitch Ruben Zoeteweij, Jong-Hwa Park, Elisa Wirkkala, Juha Halme

  3. Imagine how boring it is to wait a bus if you can't see • Solution: games for visually impaired • Jong the Dog

  4. Introduce Jong the dog. • Nokia Series 60 5th version  • and above • Developed for Flash Lite 3.0 (ActionScript 2.0) • High contrasting colors

  5. 315 Million potential customers ! • Big and growing target group • Worldwide • Blind: 45,000,000 • VI: 315,000,000 “This is what I have been waiting for so long."

  6. Make profit: • No competitors • Ovi-Store • Limited edition:  free • Full version:      3,99 € • And also support VI: • Give more fun • Teach VI people to use the mobile phone

  7. Financials • After four years..                     • 20 games                              • 250,000 players                      • Net Present Value                      • € 478K • Amount of money needed: • € 53K ne

  8. Present demo of Jong the dog

  9. Time for questions

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