1 / 37

Team Branding

Renee Becker MN FIRST Senior Mentor Founder of GO FIRST Co-Founder of Assisting Creative Energy (ACE) B.S. Scientific & Technical Communications Stephanie Hornung GO FIRST Director of Programming B.S. Mechanical Engineering Product Engineer, Target Corporation. Team Branding.

oistin
Télécharger la présentation

Team Branding

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Renee Becker MN FIRST Senior Mentor Founder of GO FIRST Co-Founder of Assisting Creative Energy (ACE) B.S. Scientific & Technical Communications Stephanie Hornung GO FIRST Director of Programming B.S. Mechanical Engineering Product Engineer, Target Corporation Team Branding

  2. What is a Brand? Iconic, Memorable, Consistent!

  3. Examples Of Team Branding • FRC is 21 years old • 2,343 FRC Teams

  4. Girl-centric, but not “Girly" • Girls of Steel • Pittsburgh, PA • All-Girls Team • Brand by Community • Strong Girls • Pittsburgh Neighborhood

  5. Girl-centric, but not “Girly" • Community Ties • Building on Iconic Branding

  6. Float Like a Butterfly, Sting Like a Bee • Killer Bees • Auburn Hills, MI • 1996 first Chrysler Sponsored team • 1960’s Chrysler- “Rumble Bee”

  7. Float Like a Butterfly, Sting Like a Bee • Team has Required Uniform • Black Pants • Yellow T-shirt • Back Large 33 & Name • Front Small Logo • Antenna

  8. Float Like a Butterfly, Sting Like a Bee • Branded to sponsor & schools • Community appeal • Consistent & Simple Brand

  9. Purple Precision • Purple Precision • Brownsburg, IN • “We can’t be the Bulldogs!”

  10. Purple Precision • There are 49 FRC teams with the word Dog/Dawgs in their team name & 15 with Bulldog

  11. Kids Integrating Newly Grasped Technology & engineering Concepts • KING TeC • Prior Lake, MN • Whole-Team Branding

  12. Kids Integrating Newly Grasped Technology & engineering Concepts • Team Motto • “Vi Veri Veniversum Vivus Vici” (V to the 5th) • “By the power of truth, I, while living, have conquered the universe.”

  13. Kids Integrating Newly Grasped Technology & engineering Concepts • Team Coat of Arms

  14. Kids Integrating Newly Grasped Technology & engineering Concepts

  15. Parts of a Brand Number Logo Name Color

  16. Team Number EXTREMELY IMPORTANT! • Your team’s official identity with FIRST • Make sure every person on your team knows your team number • Your team number should be everywhere: every team publication, team shirt, & the robot!

  17. Team Number EXTREMELY IMPORTANT!

  18. Team Name • How the other teams and your community can identify your team • School mascots/colors • Team inside jokes • Pop culture • Things related to your team’s number • Places to look for ideas:

  19. Team Colors • Colors are essential for establishing a presence and being a recognizable team

  20. WHO’S WHERE?

  21. Team Logo • Makes your team immediately recognizable

  22. ONCE AN IDENTITY IS ESTABLISHED… EMBRACE IT! You want to look like you ROLLED AROUND IN A COSTUME BOX and went to a THEME PARTY

  23. EXAMPLE: Gold Hair Spray Yellow Safety Glasses Pneumatic Tubing Earrings Wearing Super Hero Cape Team Shirt! Using a 07 Game piece as a Skirt Happy Go-Lucky Personality Converse Shoes Match Team Colors

  24. YOUR TEAM BRAND! • Show us your Brand!

  25. TEAM T-SHIRTS • Important things to keep in mind • Put your team number EVERYWHERE! • Pick the style of shirt your team wants • Keep the same T-shirt producer • Keep the logo consistent, only slight changes • Sponsors, Sponsors, Sponsors!

  26. TEAM T-SHIRTS • Pros and Cons • How does the team color look? • What sponsors does the team have? • What is the team number? • What are some unique aspects of the shirt?

  27. TEAM T-SHIRTS • Build your own Team T-shirt! • Front, Back, Sides

  28. TEAM GIVE-AWAYS • A great way to meet other teams and practice gracious professionalism • Make your logo, name, and number prominent

  29. TEAM GIVEAWAYS • Team Buttons • Jelly Bracelets • Bandanas • Shop Rags • Lanyards • Pens • Stress Balls • Frisbees

  30. TEAM GIVEAWAYS • How do you brand small giveaways? • Iconic Logos • Team Numbers • Simple Buttons • Create a keychain!

  31. TALKING ABOUT YOUR TEAM • Be Proud of Your Team! • Make sure everyone knows about: • The Robot • Outreach Events • Team Spirit • Prep the team ahead of time

  32. TALKING ABOUT YOUR TEAM • Pair Up into groups of 3! • 5 Minutes Q&A then Switch • See the Team Q&A Session sheet!

  33. Questions? • Renee Becker- becke719@umn.edu • Stephanie Hornung- shornung1@gmail.com

More Related