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Advertising in the schools

Advertising in the schools. By: Lauren Garin. The Topic. Schools are looking to advertisements on students’ lockers to bring in extra revenue to keep staff and educational opportunities for their students. Is it acceptable for schools to allow ads to be placed on students’

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Advertising in the schools

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  1. Advertising in the schools By: Lauren Garin

  2. The Topic • Schools are looking to advertisements on students’ lockers to bring in extra revenue to keep staff and educational opportunities for their students. • Is it acceptable for schools to allow ads to be placed on students’ lockers?

  3. St. Francis school district • One of the first schools in MN to agree to ads on lockers. • Cover 10-15% of all lockers • $170,000-$200,000/ year • Laid off 33 teachers in 2009 alone

  4. Mediation • The school has full control of ads • First year trial with ads • Committee of staff, teachers, and students’ parents • Review and approve/deny ads • Watch if ads influence students in a negative or positive way

  5. Finances • In Favor: • Potential to bring in a great deal of money. • With extra money schools can keep their staff employed and maintain additional educational opportunities. • All Opposed: • The ads will not bring in as much money as anticipated. • St. Francis school district had a potential to earn $170,000-$200,000, but it was closer to $55,000 that year.

  6. Managing the ads • All Opposed: • The ads would undermine the parents’ control • Commercial vs. Educational • Ads can be harmful in content to students’ well-being. • Fast food, Mature content TV, etc. • In Favor: • Setup a committee that reviews the ads • Trial first year

  7. Effect on students • All Opposed: • Ads would distract the students from school • Take advantage of a captive audience • In Favor: • Take advantage of a captive audience • Beneficial ads • Education • Healthy eating/ lifestyle

  8. In Conclusion • Putting advertisements on students’ lockers is beneficial- • Promote positive ideas • Added revenue- • Keep staff and teachers employed • Maintain extra educational opportunities • Mediation • Set up a committee to review the ads • Trial first year

  9. Works cited • “Advocates Debate Using Advertising in Schools to Raise Funds in Budget Crisis.” Fox News. Fox News, 27 Sept. 2010. Web. 2 April 2013. • Aeikens, Dave. “Underwater Lockers.” Photo. Tapiaadvertisingagency.blogspot.com n.d. 15 April 1013. <tapiaadvertisingagency.blogspot.com/2011/03/schools-explore-locker-advertising- as.html> • “Back to School.” Photo. Crowleyisdtx.org n.d. 15 April 2013. http://crowleyisdtx.org/modules/cms/pages.phtml?pageid=235116 • Draper, Norman. “Schools open lockers to advertising.” Star Tribune. Star Tribune Newspaper,m18 Oct. 2010. Web. 2 April 2013. • EB Clipart. “Field Trip.” Clipart. Mswescott.edublogs.org n.d. 15 April 2013. <http://mswescott.edublogs.org/files/2011/04/clipart_fieldtrip_colorized1-v593hj.gif> • Ford, Andrea. “Captive Audience: Has Advertising in School Gone Too Far?” Time. Time Magazine, 17 Nov. 2010. Web. 4 April 2013. • Sakry, Tammy. “Students benefit from locker ads, but for how long?” ABC Newspapers. ABC News, 26 Jan. 2012. Web. 4 April 2013. • “School Commercialism: High costs, Low Revenues.” Commercial Alert. Public Citizen, Feb. 2012. Web. 3 April 2013. • School Media. “Cub Foods.” Photo. Weeklynews.com 4 Oct. 2010. 15 April 2013. <www.weeklynews.com/main.asp?SectionID=10&SubSectionID=10&ArticleID=7811>

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