Fifth Dimension Marketing Proven to Increase your Sales

1. Fifth Dimension MarketingProven to Increase your Sales Uncover your Unique Product / Brand Differentiation Align / Create your Branded Sales Messaging and Required Collateral Deliver Relevant / Timely Information to your Key Prospects Develop your Sales Pipeline as prospects move through the buying cycle All Designed to help you Close Sales Faster

2. Fifth Dimension Marketing Differentiates your Unique Value Proposition • Objective: Develop / refine your company’s distinctive brand message effectively separating your value proposition from the crowd • Process: Conduct a strategic assessment focusing on the key product or service attributes, determine the unique selling points and differentiation, find key audiences and figure the best way to present the offering

3. Fifth Dimension MarketingAligns your Distinctive Brand Messaging • Objective: Create compelling branded sales messages that are tailored to support your key prospect’s evolving communication needs as they move through each stage of the buying cycle • Process: Conduct a creative review / develop required collateral making sure that your company’s distinctive brand messages are communicated via specific marketing /collateral materials (i.e. white papers, case studies, solution briefs, testimonials, etc.), print and electronic advertising, PR and web site landing page content

4. Fifth Dimension MarketingDelivers Information to your Key Prospects • Objective: Initiate a communications based relationship with all the decision-makers in the database by delivering relevant and timely sales content to your key prospects supporting your sales story each step of the way • Process: Through occasional and structured conversations and emails you can help them understand better who you are and all that you can do for them, and begin to establish a preference for your service, solution, technology and your brand

5. Fifth Dimension MarketingDevelops your Robust Sales Pipeline • Objective: Build a robust yet practical sales pipeline that allows you to move your prospects through the buying cycle • Process: Link campaign responses from key prospects into client ready CRM systems. Each communication will feature easy landing page response features to ensure capture of relevant respondent data and interest. Expand the pipeline database to identify every decision maker from every “area of sales opportunity” (i.e. divisions, subsidiaries, or brand groups, etc. representing other business opportunities)

6. Fifth Dimension MarketingDesigned to help you Close Sales Faster • Objective: Develop relationships that help you understand where a key prospect is in the buying cycle and learn when the prospect is ready to buy your products or solutions • Process: Align marketing, business development and PR communications. Deliver those communications regularly and effectively to the decision makers and those who influence sales decisions. Doing so ensures that you will be in a better position to know when that key prospect is ready to buy.