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Effective Strategies for Recruiting TAA Participants

Learn how to recruit Trade Adjustment Assistance (TAA) participants successfully. Explore challenges, benefits, and proven recruitment techniques to attract eligible individuals. Discover valuable resources for sustained outreach and partnership development.

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Effective Strategies for Recruiting TAA Participants

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  1. Strategies for Recruiting TAA Participants Charlotte Harris and Susan WordenRegion 2 TAACCCT Roundtable July 29-31, 2014

  2. Session Objectives • Understand TAA program and benefits of enrolling TAA individuals • 2. Discuss challenges • 3. Identify strategies for recruiting/attracting TAA • individuals • Hear successful and innovative approaches from • grantees

  3. What is Trade Adjustment Assistance? • A program to assist workers who have become unemployed as a result of increased imports from, or shifts in production to foreign countries. • Goal is to help trade-affected workers return to suitable employment as quickly as possible.

  4. Who are the TAA Eligible Individuals? • Individuals who have • lost their jobs or • whose work and wages are reduced as a result of increased imports and • Require retraining in order to obtain suitable employment.

  5. What Are The Benefits of Enrolling TAA Participants? • Tuition for training (including classroom, distance learning, OJT, and apprenticeships) • Training related costs (computers, books, fees, certification exams, etc.) • Income support (usually equivalent to UI payments while the participant is in training) • Supportive services (transportation, subsistence when training is far from home) • Job search allowances • Job relocation allowances • Wage subsidies • “Wholistic” case management (what happens if health/personal issues lead to training interruptions?) • LMI tools and referrals

  6. Who Are Your State TAA Contacts?

  7. Expanded Contact Informationwww.doleta.gov/tradeact

  8. Recruitment Challenges

  9. Recruitment Challenges • Finding and/or Identifying TAA Eligible Students • Coordinating with Public Workforce System/TAA Office • Getting Students Involved/Lack of Enthusiasm • Combating Expectations in Rural Areas

  10. Recruitment Strategies Successful Strategies

  11. Recruitment Strategies • Establish Partnership with local Public Workforce System: • Develop a relationship with local workforce investment partners at the America Job Centers; Familiarize yourself with the Rapid Response Team • Establish partnership with local Trade Act Office; know your contact(s). • EducateTAA and TAACCCT Program Staff: • Dedicate time for the TAA Staff to brief the TAACCCT Team • Dedicate time for the TAACCCT Staff to brief the TAA Team • Commit to developing sustained relationship between TAA and TAACCCT • Communicate with Eligible Participants • Integrating TAA Career Coaches/Navigators • Establish campaigns promoting targeted programs of interests

  12. Recruitment Strategies – cont’d • Traditional Informational Materials • Newspaper, • Radio/Public Service Announcement, • Magazines • Participant Recruitment Assessment • Community Engagement • Social Media • Facebook, • Twitter, • LinkedIn, • Virtual Tours, • Youtube

  13. Next Steps: Replication How Do We Keep From Re-inventing the Wheel?

  14. Next Steps: Replication • Create Strong Partnerships in the Beginning • Public Workforce System • Trade Act Unit • Maintain Open Communication • TAA Partners • Public Workforce System • TAA Eligible Participants • Create Strong and Targeted Outreach Campaigns • Focused to meet the needs of different audiences • Based on specific industry/sector • Conducted through multiple platforms

  15. Next Steps: Sustainability

  16. Next Steps: Sustainability • Partnering with Statewide Business Associations • Leveraging Relationships with the Public Workforce System • Ensuring Outreach and Inclusion of Trade Act Office • Utilizing Career Coaches • Building the Career Pathways Model

  17. Resources • TAACCCT Community of Practice Site: https://etagrantees.workforce3one.org/page/resources/1001410556251221406 • Recruitment Strategies One Pager https://etagrantees.workforce3one.org/view/2001415550148013357/info • TAACCCT Success Story: Finding TAA-Eligible Participants https://etagrantees.workforce3one.org/view/2001417448359035491 • Obtaining TAA Participants Case Study https://etagrantees.workforce3one.org/view/2001419745821537674/info • TAA website: www.doleta.gov/tradeact

  18. Questions

  19. THANK YOU

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