1 / 7

Novartis Group/ Novartis Pharmaceuticals Corporation

Novartis Group/ Novartis Pharmaceuticals Corporation. USBLN Conference October 2012. How to Market Your Company: The Pitch. Name of company/What products/services provided

ollie
Télécharger la présentation

Novartis Group/ Novartis Pharmaceuticals Corporation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Novartis Group/Novartis Pharmaceuticals Corporation USBLN Conference October 2012

  2. How to Market Your Company: The Pitch • Name of company/What products/services provided • Better/different/special/unique: Why is your company better than your competition?; what’s your competitive advantage?; how do you add value? • Current clients: Name clients that would be most relevant to the person you are talking to (ex. Similar industries, similar size & scope, Fortune 500 companies, etc). • Diversity status& certification (ex. USBLN certified, woman owned business); don’t start off with diversity status

  3. How to Market Your Company: Understand Customer Business Needs • It’s not what you want to sell; it’s what the customer wants to buy • What keeps the customer up at night? • Did you research the company and know their challenges/location/divisions/products & services they provide/industry challenges? (ex. Pharma–limited to no promotional handouts; highly regulated) • How does the customer assess your organization? • RFI/RFP • Assurance • Quality • Service • Innovation • Cost • Regulatory

  4. How to Market Your Company: Making the Best Impression • Marketing materials: Including business card, brochure, PowerPoint presentation, handouts, etc. • The pitch: 30 second, 1 minute & 2 minute pitch versions • Website: Are you an @yahoo.com or @abccompany.com? Does website have key information and easy to navigate? • Email: Is your company name, logo, email, phone number, and address at the bottom of every email automatically? • Grab interest: 7 words challenge • Networking: building relationships is key • Follow up: Clear, complete, and concise messaging; help the other person remember you---don’t assume they will (email, phone, in person, etc.)

  5. Q&A; Contact Information Sheri Shafir, A.P.P. Novartis Pharmaceuticals Corporation Associate Director, Supplier Diversity sheri.shafir@novartis.com 862-778-8149

More Related