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INTERNET MARKETING PLAN & STRETEGY

- INTERNET MARKETING PLAN & STRETEGY BASIC FACTS Every day, the search engines and directories average 300-500 million searches (multiple sources) In a recent Forrester Research report, 81% of consumers on the Internet find products by using search engines

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INTERNET MARKETING PLAN & STRETEGY

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  1. - INTERNET MARKETING PLAN & STRETEGY

  2. BASIC FACTS • Every day, the search engines and directories average 300-500 millionsearches (multiple sources) • In a recent Forrester Research report, 81% of consumers on the Internet find products by using search engines • Unfortunately, only 7% of all web sites are visible by the search engines according to a recent statmarket.com study as most web sites are not properly optimized. • Search Engine Optimization (SEO) is the method by which web pages receive a high page rank in search engines (SEs) • SEO is the act of modifying a website to increase its ranking in the listings of SEs INTERNET MARKETING

  3. OVERALL BENEFITS • After SEO, your company gets the ability to: • Drive high quality customers to your website • Increase sales leads from customers looking for your products and services • Build your brand online by communicating marketing messages to your target audience • Increase your profile against your competitors • Target a global audience via international search engines • Be accountable with ROI tracking INTERNET MARKETING

  4. RESULTS WITH PROPER INTERNET MARKETING • Appear on 2nd or 3rd page of Google (positions 11-30) • After one month – increase to 5.2 times x original traffic • After two months – increase to 9.4 timesx original traffic • Appear on 1st page of Google (Top 10) • After one month – conversion rate up by 42% • After two months – conversion rate up by 94% INTERNET MARKETING

  5. INTERNET MARKETING BENEFITS A CASE STUDY *****= Search Engine Result Position (SERP) is NOT in TOP 100 [i.e. first 10 pages]

  6. SEARCH ENGINE OPTIMISATION CAMPAIGN (SEO) PAY PER CLICK CAMPAIGN (PPC) • Find and use the most searched key phrase related with the website. • PPC account maintenance and bid optimization on a daily basis • Visitor log analysis with Google Analytics • On-Page Optimization (Search Engine’s friendly page optimization) • Off-Page Optimization (building link popularity) CAMPAIGNS At BusinessPro Designs, we are providing the following TWO internet marketing campaigns to enable achieve best results. INTERNET MARKETING

  7. INTERNET MARKETING [BEFORE & AFTER] The before & after results clearly illustrate the apparent benefits: INTERNET MARKETING

  8. SEARCH ENGINE OPTIMISATION (SEO)

  9. WHAT WE DO ? • Initial feasibility and analysis report on current SEO status • List the most competitive and non-competitive key phrases • SEO for home and internal pages • Competitors’ analysis report • Optimization of titles and meta tags • Visitor log analysis through Google analytics • Director submission (hand submission) • Reciprocal link exchange • One-way link (in bound link) ON-PAGE OPTIMISATION OFF-PAGE OPTIMISATION SEARCH ENGINE OPTIMISATION (SEO)

  10. DELIVERABLES • TARGET • Good SERP listing with competitive key-phrases on following search engines - google.com / msn.com / yahoo.com • TIME PERIOD Approx. 6 to 12 months required to achieve the target • REPORTS • List of SEO Deliverables submitted on Project Initiation • Fortnightly SEO Progress Reports SEARCH ENGINE OPTIMISATION (SEO)

  11. WHY BusinessPro Designs?

  12. WHY BusinessPro Designs ? RELIABILITY Part of a large, established group having a turnover of US$ 40 million. The company has a scaleable & state of the art infrastructure along with a large multi-skilled talent pool of resources CLEAR COMMUNICATION Allocation of multiple resources per project along with supervision by a Project Manager.  Seamless communication and support channels via phone, fax & online chat along with prompt feedback to client queries. CUSTOMIZATION Provide customizable pricing models & flexible option of choosing between projects on a ‘fixed cost basis’ or ‘dedicated hiring of developers’ on a man hour basis.

  13. WHY BusinessPro Designs ? GOOD DEAL Projects, Solutions and Resources offered at extremely competitive prices – Literally the best “PRICE TO QUALITY QUOTIENT”. We provide a cost advantage of nearly 30 – 40% INNOVATION Deep understanding & knowledge of the international markets and our expertise is backed by a large online portfolio & testimonial list. EXPERIENCE Varied solutions provided to a wide spectrum of verticals which includes Fortune 100 companies like British Telecom, Power Grid Corporation, ADLABS, etc. Our global client spans six continents

  14. Web 2.0 Web Services (WSDL 2.0/SOAP) Application Development Face Book Application eBay Store Design Amazon Store Design Yahoo Store Design eBay Template Design Google Feeds Google Map E-Commerce Solutions Dedicated Hiring Maintenance Work / Contract Internet Marketing [SEO & PPC] OUR SERVICES

  15. Dear Viewer, We appreciate the time you took to view Our Presentation. We are very much interested in working with you and look forward to hearing from you about SEO and PPC Campaignforyour Website. Thank You Very Much Visit our Website: www.businessdesigns.com

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