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Elements of Design

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  1. Elements of Design

  2. Objectives • Identify the elements of floral design • Distinguish a floral design’s elements • Compose a florist color wheel

  3. Quick Questions • Why is it important to know floral design elements? • Why would you need to recognize the elements used in a floral design? • Why is the color wheel important when designing an arrangement? • What are the seven floral design elements? • What is negative space? • What are some tertiary colors?

  4. Line • Visual path that the eye follows to produce motion • Use of materials is important helping to create.. • Severe/soft • Masculine/feminine • Gentle/strength • Definition • Focal Point

  5. Form • The shape or contour of individual components in a design • Unity and harmony with surroundings, container, etc.

  6. Form Pyramid Dome

  7. Form Crescent Horizontal

  8. Form Inverted T L Shape

  9. Form Fan Triangle

  10. Form Oval Vertical

  11. Space • Referring to open areas around the components used, flowers, foliage, etc. • Negative • Positive

  12. Negative Space • Open space • What makes this design have negative space?

  13. Positive Space • Occupied Space • What makes this design have positive space?

  14. Negative or Positive???

  15. TexturePhysical surface qualities of plant materials • Course/Fine • Rough/Smooth • Glossy/Dull • Delicate /Harsh • Affects sight, sound and other values • Create interest with • Complements the design

  16. What type of texture?

  17. Pattern “Enlarged Texture” • Less likely perceived by touch • Orderly and measurable arrangements of units

  18. Color • Visual response of the eye to various reflected wavelengths and pigments • Historical Importance • Unity/Harmony • Provides Balance

  19. Color… • Provides… • Energy • Personality • Informal/Formal • Warmth/Coolness • Affects… • Mood/Emotion • Personality • Atmosphere

  20. Color Wheel • Primary • blue, red, yellow • Secondary • orange, green, violet • Tertiary • Red-orange, red-violet, blue-green, blue-violet, yellow-green, yellow-orange • Primary color ALWAYS listed first

  21. Color… • Hue • Color ex: green, red, yellow, etc • Tint • Add white to color ex: pink • Shade • Add black to color ex: maroon • Tone • Add gray to color • Value • Lightness or darkness of color ex: pink to maroon

  22. Color Combinations • Monochromatic • One hue • Analogous • Three or more hues in sequence from the color wheel

  23. Color Combinations… • Complementary • Opposites on color wheel • Ex: blue and yellow • Split Complementary • Two colors to either side of complementary color • Ex: violet and yellow

  24. Color Combinations… • Triad • Three equally spaced hues on the wheel • Polychromatic • Many different hues

  25. Color Combinations… • Achromatic • Neutral colors

  26. Size • Measurement of amount of space that something occupies • Considerations… • Container • Accessories • Materials • Price • Value Big Little

  27. Review the Elements of Design… • What is positive and negative space? • What are the ten floral arrangement forms? • What is the difference between texture and pattern? • What is the difference between analogous and complementary colors?

  28. References • http://aggie-horticulture.tamu.edu/floriculture/container-garden/lesson/design.html • http://www.floraldesigninstitute.com/page004.09.02.00.htm • http://www.colorcube.com/articles/theory/glossary.htm • http://www.flower-arrangement-advisor.com/basic-arrangement-forms.html • www.aboutflowers.com • www.florists.ftd.com