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Don’t tread on me: American GastropuB …

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Don’t tread on me: American GastropuB …

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  1. Don’t tread on me: American GastropuB…

  2. … a new twist on a timeless classic: The Gastropub. Born in Morningside Heights to become a focal point in the community; a meeting place to conduct business, meet old friends, and make new ones. A place of, and for the community. Video *If using browser, Right Click to open in new window

  3. What Does Our business offer? Artisanal products prepared with Early-American cooking techniques Regionally sourced Wines & Craft Beers Locally sourced, seasonably inspired ingredients Friendly, knowledgeable staff, with exceptional background on historical concept

  4. Market opportunity With a concentration of educational facilities and attractions, Morningside Heights maintains a constant stream of potential customers Primary Customers: • Neighborhood Residents • University Staff/Faculty A niche, Filled: Although the area is predominantly residential and collegiate, there are no upscale, yet simple eateries in the area. Taking the true meaning of a ‘public house’ to heart, Don’t Tread On Me will fill this missing void perfectly. Areas for potential locations in C1 & C2 Commercial Districts

  5. Revenue Model Sample Floorplan: 60 Seats = Min. Restaurant Area: 1500 Sq. Ft. Stairs Pricing Model Drafts: $6-7 Bottles/Cans: $5-$8 Wine: $9-$11 / $50 Bottle Non-Alcoholic: $5 Appetizers/Bar Food: $10-$14 Entrees: $20-$24 Desserts: $8-$9

  6. Marketing and Growth Strategy

  7. Our Team Dan batchelor Michael nelson A multi faceted event producer in metropolitan and national markets spanning the hospitality and entertainment industries. An experienced chef with a demonstrated history of working in the NYC restaurant industry,  managing Back of House operations and executing events Restaurants • Dans Le Noir, NYC • CaffeStorico, NYC • Celsius, Bryant Park, NYC • Bluestone Café, Prospect Park • Studio Kraut NYC  • Pounds & Ounces, Chelsea • Kings of Kobe, Hell's Kitchen Experience • Over 25 years in the hospitality industry  • Retail marketing background and extensive history in events cultivation & execution • Strong background in events production in the entertainment industry Events/Popups Urbanspace Popups (Fashion District & Chelsea) 2017 AVP Tournament (Off-Site Catering) 2016/2017 Brooklyn Popup Dinner 2016 Tourism Australia-Global Launch Event NYC 2015 Projects AnVilEntertainment Productions, NYC, Miami Storico, NYC Gold Street, NYC Robbins Wolfe/Culinart, NYC, East Hampton The Screening Room, NYC Borders Books Music & Café, Miami Click Here to View Resume Click Here to View Resume

  8. Competition

  9. Financials *Click on Button> to see details*

  10. Investment *Click on Button> to see details*

  11. Thank You... For any questions, please contact us Dan.Batchelor@DTOMNYC.com Phone: 646-319-6300 Michael.Nelson@DTOMNYC.com Phone: 970-275-6996

  12. Financials: 3-Year Projections *Click on Button to return to: Financials

  13. Operating expenses Click Here to see Comps/Discounts* *Click on Button to return to: Financials

  14. Comps and Discounts *Click on Button to return to: Financials Click Here to return to: Operating Expenses*

  15. Labor Forecast-Personnel Plan *Click on Button to return to: Financials

  16. Investor Offering Based on an Startup Cost of $326,000.00  Principal Officers: Michael Nelson & Dan Batchelor Principal Partners: Michael Nelson & Dan Batchelor: $36k  Control of LLC will be 35% voting rights for each Principal partner  Each working partner will invest a minimum of $13,000 of total investment giving each partner 35% equity in LLC.  Remaining $300,000.00 of capital will be raised by selling 30% of equity to silent investors   $100k yields 10% equity, with minimum individual investment of  $10k (1%.)  Proposition for return of investment Initially all profits will be reinvested into DTOM LLC for the first 12 periods.  Following the first 12 periods, 50% of profits will be distributed to all equity holders as dividends quarterly.  This agreement is proposed for DTOM LLC.  DON’T TREAD ON ME  Investor Proposal  *Click on Button to return to: Investment

  17. Restaurant Returns on Investment *Click on Button to return to: Investment

  18. Source & Use of Funds *Click on Button to return to: Investment

  19. 517 W.173rd St #2, nyny 10032 646.319.6300 dan.batchelor@DTOMnyc.com Dan V. Batchelor Profile: Multi faceted event producer in extended professional backgrounds. Summary: Over 20 years experience in events planning, production & execution within the Hospitality and Entertainment Industries. Well versed media savvy Event Planner with complete list of liquor, floral, & audio/visual vendors. Extensive knowledge with Microsoft office & Adobe Creative Suite. Full working knowledge of sound reinforcement a/v equipment including multitrack production, Extensive knowledge of various projection mediums, including 35mm Theater & digital projection systems Experience: DIRECTOR OF OPERATIONS ANVILENTERTAINMENT PRODUCTIONS; MIAMI, FL / NEW YORK, NY — 1995-PRESENT Developed advertising campaigns and promotions to yield triple exponential growth in local entertainment markets.Expanded Booking of acts, to produce recording projects with local and national talent.Liaised with caterers, florists, videographers, and venues to execute flawless event presentation. BEVERAGE DIRECTOR STORICO; IN THE NEW YORK HISTORICAL SOCIETY; NEW YORK, NY — 2012–2016 Created a specialty cocktail list & expanded a small production wine list to yield 25% increase in liquor sales. Formulated new training materials for more efficient operation of restaurant and Bar. Reconfigured purchasing, receiving, Inventory protocols to yield more streamlined COGs *Click on Button to return to: Our Team Click Here to Continue*

  20. CAPTAIN ROBBINS WOLFE EVENTEURS; NEW YORK, NY — 2008-2011 Fully Executed complete event logistics for catered events ranging from 50-5000 guests. Managed staff to streamline event operations throughout opening & closing of event and liquor inventory. Expanded training of staff in all aspects of catering including French service, buffet setup, staffing needs, and full service hospitality. MANAGER GOLD ST; NEW YORK, NY — 2007-2008 Opened New Large Scale Restaurant to be the first High Volume 24-hr establishment below Canal Street. Created full Human Resources structure to handle hiring, scheduling, steps of service, and all FOH human resources needs. Reduced inventory, Streamlined Cash reconciliation, for more streamlined opening & closing. DIRECTOR OF MARKETING & OPERATIONS THE SCREENING ROOM; NEW YORK, NY — 2001-2002 Restructured operations of an Independent Movie House & Restaurant, including management layout, FOH & BOH staff, and Union and non-union projectionists. Liaised with independent booking agency to book multiple retrospectives yielding higher box office sales. Spearheaded new marketing campaign to expand private screening and party rentals of the theater yielding over $4k in new revenue weekly. COMMUNITY RELATIONS MANAGER BORDERS BOOKS, MUSIC & CAFE; MIAMI, FL — 1994-2001 Responsible for booking, planning, and execution of all in store events yielding multiple sell out National Author Events. Aggressive, highly motivated and organized Public Relations Director with extensive experience in branding company image yielding multiple spots in local and national markets. Coordinated and managed budgets for promotions, advertising, and donations exceeding $100k. Revamped design, and layout of monthly newsletter, print advertisements, maintenance of extensive media lists & press releases to yield 30% increase in event turnout Education University of Miami, Psychology and Music Industry, 1994 *Click on Button to return to: Our Team*

  21. Michael j. nelson 540 W 189th Street, 1C New York, NY 10040 Michael.nelson@DTOMnyc.com Phone: 970-275-6996 *Click on Button to return to: Our Team