Partnering with GlobalSign

1. Partnering with GlobalSign 2008 – Partner Welcome Kit

2. Working with GlobalSign - Contents • Dedicated Account Management & Tech Support • Sharing understanding of SSL and the SSL market • Simplified product range • Partner Certificate Center (self service model) • Sales & Marketing assistance and resources • Hints & Tips

3. Contacting GlobalSign • Your Account Manager details: • When you sign up, you will be told who your dedicated account manager is • Tech Support details: • Tel: 877-467-7543 US • Tel: +44 1622 766766 UK • Tel: +32 16 891900 Belgium • Email: support@globalsign.com • Web: www.globalsign.com/support • Marketing Support details: • Requests / assistance arranged via Account Manager

4. SSL – the Basics • SSL activates the browser padlock or green address bar • SSL can be invisible to user in some environments • Ensures secure communication between two machines using HTTPS:// • Client to server communications (browser forms, email clients to mail servers) • Server to server communications (scripting, active programming) • Database to database • Should be used for: • All credit card transactions • Where any data is being captured and communicated • On Web Sites – growing phishing / identity theft attacks • On Intranets – growing need to protect from internal eavesdropping • Mail server connections and web mail

5. The GlobalSign SSL Product Range DomainSSL • Activates yellow padlock • Domain validated • Company details NOT in Cert, site seal profile is limited • Email challenge on domain control • admin@domain.com, etc • Whois contact • Secures both www and non-www version of web site • Wildcard SSL optional • Issued in minutes • SGC free of charge OrganizationSSL • Activates yellow padlock • Org validated • Corp docs vetted • Domain ownership vetted • Company details appear in Certificate and site seal profile • Secures both www and non-www version of web site • Wildcard SSL optional • Public IP optional • Issued in 2 business days • SGC free of charge ExtendedSSL • Activates yellow padlock • Activates Green Address Bar in EV enabled browsers • Org validated inline with CA/B Forum guidelines • Corp docs vetted • Domain ownership vetted • Right of applicant to apply vetted • Company details appear in Certificate and site seal profile • Secures both www and non-www version of web site • Allows up to 3 SANs (Subject Alternative Names) • Can be different domain names • SGC free of charge Many other features included across range – see GlobalSign web site for full details

6. Which SSL? DomainSSL • Internal / lower profile public sites • When customers need SSL and need it quickly • When company documents are not readily available • When Wildcard SSL is needed • Secure many sub domains with single SSL Certificate • When budget is more of a consideration OrganizationSSL • When it is important to show the company behind site has been vetted • When customers are able to wait 2 business days • When company documents are readily available • When an email challenge to the domain controller is not available / appropriate • When Wildcard SSL is needed • Secure many sub domains with single SSL Certificate • When issuing to a Public IP address ExtendedSSL • Public facing web sites • When activating the Green Address Bar will increase credibility in the site • All high profile sites • All potential phishing victims • All low profile sites wanting to compete with high profile sites • When different domain names need to be in the same Certificate • When customers are able to wait 2-5 business days

7. SSL Feature Comparison, VeriSign SSL is a standardized technology. Customers gain value through associated features, customer support and account management

8. Integrating SSL into your Web Site (1) • Product positioning: • Ensure all existing / new customers can easily locate the SSL offering • Add to current portfolio (links, banners, text links, help files) • Support both retail purchase of SSL and product bundling • Create web page selling individual SSL • Add / create new “security bundles” containing SSL

9. Integrating SSL into your Web Site (2) • Managing customer using the Partner Certificate Center: • Login: http://www.globalsign.com/ssl-login.htm • Account Functions: • Financial: add deposit / create Bulk Contract for best discounts • Users: create new Users to place orders, run reports, financial management • Certificate Functions: • Place SSL Certificate orders • Full application: all customer details needed • Cert-Invite: minimal customer details needed • Renew SSL Certificates (notices sent 90, 45, 30... days before expiration, configure whether reseller or customer is contacted) • Reissue orders where customer loses Certificate / private key • Run reports on placed orders • Managing customers using the API: • XML API allows automation of Certificate functions

10. Integrating SSL into your Web Site (3) • Full Application: what information is requested by GlobalSign? • Customer company details • Company name, Address • Customer contact details (can be Partner) • Technical contact – receives issued Certificate, renewal notices • Certificate Signing Request • Site Seal customized information: OrganizationSSL and ExtendedSSL only (can be trading address rather than registered address) • Vetting information: • DomainSSL – email challenge on domain control • OrganizationSSL – domain ownership check, company documents • ExtendedSSL – domain ownership check, company documents, right of applicant to apply • Cert-Invite Application: what information is requested by GlobalSign? • Customer email address • Product type and validity period

11. Sales & Marketing • Install free GlobalSign SSL Certificate • Sales Training • Arrange sales training session with staff and Account Manager • Understand competition (competitive analysis available) • Update web site with SSL Products section • All partners have license to reproduce any / all copy on globalsign.com web site - product pages, technical support, white papers, datasheets. Note copyright remains with GlobalSign. • Web site promotional copy / banners available • Include choice FAQs from SSL Information Center (reproduce or link to GlobalSign site: http://www.globalsign.com/ssl-information/index.htm) • Include extensive internal anchor links in existing web site copy for “SSL, SSL Certificate, online security, secured web server, etc” • Campaigns: • Contact existing customers • Promote partnership with GlobalSign and promote new / improved SSL Certificate product offerings • Email templates / physical mailer copy available • Capture new customers • Advertising copy and banners available • Suggestions: PPC advertising, include “security” and “SSL” in directory advertising / banner advertising • Joint Press Release (Strategic Partners only) • All resources available online at http://www.globalsign.com/partners/reseller/resources.html • FEED BACK NEW REQUIREMENTS

12. Hints & Tips • General advice • SSL is still relatively unknown, customers need to be told when / where they should be using it • GlobalSign SSL is a premium product that offers the strongest SSL, other competing products may be cheaper but do not offer the same level of protection or credibility – customers that care about their good name and customer base need to understand this • Pricing Policies • Successful Partners balance margin with competitiveness • 10%+ below GlobalSign SRP prevents seepage back to OEM and reinforces partnership status • Search Engine Optimization • Internal anchor links on keywords are essential for easy navigation and SEO • SSL, SSL Certificate, Web Server Certificate, secure web site, etc (keep keywords to less than 10 and applicable to your customer base) • Where to advertise: • PPC engines good for exposure: Google, Live, Yahoo • Hosting news sites directory entries should reference SSL / web site security

13. Questions?