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Marketing to Non-Profits Making Lasting Impressions

Marketing to Non-Profits Making Lasting Impressions. Brought to you by The Shawn M. Donnelley Center for Non-Profit Communications. Who We Are. At the Donnelley Center we help nonprofits achieve success through communication.

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Marketing to Non-Profits Making Lasting Impressions

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  1. Marketing to Non-ProfitsMaking Lasting Impressions Brought to you by The Shawn M. Donnelley Center for Non-Profit Communications

  2. Who We Are At the Donnelley Center we help nonprofits achieve success through communication. The Shawn M. Donnelley Center for Nonprofit Communications is a student-run agency, that gives mass communication students real world experience in public relations, design, advertising, event and strategic planning by work with nonprofit to create communication solutions.

  3. Getting the most out of your marketing How to develop your market strategy Branding, Message, and Impact

  4. Branding The Who And Why Of What You Do • Who are you? • Why does your organization exist? • Are you fulfilling your purpose as an organization?

  5. Message Focus on developing solid content with a powerful message then ask: • What are your distinct audience needs? • How does your audience/community perceive your message? Consider the location of your advertising and create a simple checklist for all your materials to ensure that your branding is consistent

  6. Impact • Simplicity hits home • Investigate strategies which most efficiently convey your message • Seek feedback

  7. Reaching Your Target Audience The unique position of the legal community

  8. The Legal Advertising Market Brand Tarnishing Adding Value Bragging about good works Lawyers as community leaders Putting the spotlight on long term projects and historic victories VS The race to the bottom in legal advertising Ambulance chasing and mass tort ads Community loss of trust

  9. Promoting Essentials • Purpose- the “why” of your event • People- who do you invite, what are your expectations for them? What do you expect them to do or achieve? • Post-mortum- the honest evaluation of your event

  10. Community Partners Understanding The Role of Bar Associations (from a marketing perspective)

  11. Involving your members Pro- Bono projects Training Attorney education

  12. Community Tactics • Stretching your budget • Collaboration • “Free” advertising

  13. Measuring Results • Tracking your ‘brand’ • Community awareness • Digital feedback • Reputation: more than just numbers

  14. Questions? We are available to answer more detailed questions via Facebook @DonnelleyComm or on our Twitter feed @DonnallyCenter

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