1 / 23

Mobile Marketplace

Mobile Marketplace. Don Kerr Product Marketing Manager donkerr@microsoft.com. Dave Glover Mobile Developer Evangelist dglover@microsoft.com. Landscape Marketplace, Windows Mobile 6.5 & ISVs End to End in Australia. Mobile Marketplaces. Developer. Customer. Purchase discoverability

ondrea
Télécharger la présentation

Mobile Marketplace

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Mobile Marketplace

  2. Don Kerr Product Marketing Manager donkerr@microsoft.com Dave Glover Mobile Developer Evangelist dglover@microsoft.com

  3. Landscape Marketplace, Windows Mobile 6.5 & ISVs End to End in Australia

  4. Mobile Marketplaces Developer Customer Purchase discoverability Purchase convenience Purchase confidence Customer purchase activity increases with these Purchase Barriers • On device client • Attractive revenue share • Global reach Distribution Barriers

  5. What’s new in 6.5

  6. OverviewDiscover & enjoy the apps that make your life more productive and fun • Discover applications • Easily navigate a large library of applications • Access user ratings and reviews • Advanced search, sort and filter capabilities Mobile Operator Developers billing integration app certification MO branded apps & services • Convenient purchase, download and install • Purchase from phone or web • Pay with credit card or phone bill • Seamless download and installation Windows® Marketplace Access from phone or Web • Worry-free shopping experience • Self-serve return if not satisfied* • Applications certified for your device and kept up-to-date • Re-download purchased apps onto new phone * Users must return the application within 24 hours of purchase; there is a limit of one return per customer per month; some mobile operators may not offer refunds for apps purchased using the mobile operator bill.

  7. For ISVs & Developers • Maximise return • 30 Million phones • Global coverage + $ in 29 countries at launch • Promotion on device & web Global opportunity • Transparent, timely and trusted business partnership • Transparent / uniform policies • Self-testable certification • Predictable and convenient payout • Central developer portal End-to-end platform • Speed to market • Leverage existing skills • Managed, native and widget • Multi-tasking applications • App update mechanism 70% Win-win partnership

  8. For Developers Microsoft Confidential

  9. Windows Mobile 6.5 for Developers demo

  10. Promoting Your Applications • Featured placement • Over 100 feature per market • Simultaneous on-device and on web Marketplace Microsoft Highlighted via Microsoft properties Targeted promotion across Windows Mobile registration base Cross-property promotion • Link button, placement on your websites • To purchase page • Available with certified application Your Site

  11. Business Center • Applications targeting businesses and business users • On-device and web • Sub categories for rapid customer discovery • Opportunity • Business user audience • Business professionals, BDMs, IT pros, SMB, Enterprise • Generate individual purchases and organisational leads • Provides simple low cost method to distribute to customer

  12. End to End in Australia

  13. Microsoft Mobile Services Plan • (Monthly Fee + Corp access) • $49.95/month • WM 6.1 phones supplied by Telstra • System Center Mobile Device Manager CAR • 3 tier support – Help Desk support by Telstra to Customer; support to Telstra by Microsoft. Customers Windows Server & Management Platform Email Corp Access VPN • Microsoft Mobile Email Plan • (Monthly Fee Email + 100M WAP data) • $39.95/month • WM 6.1 phones supplied by Telstra • 3 tier Support – Help Desk support by Telstra to Customer; support to Telstra by Microsoft". Customers Microsoft Exchange Server Platform Exchange ActiveSync only

  14. Increase your revenue with Windows Mobile® And that’s per device – a 20 staff customer could add $3800 in gross profit

  15. Where to now ?

  16. Signing Up for Marketplace • Create a Marketplace publisher account @ http://developer.windowsmobile.com • Establish a business profile • Remit subscription fee • Get vetted • Open to English countries today • Required LiveID • $99 USD

  17. Offer a complete mobility solution with ICT • Just add Windows Mobile® smartphones and a Telstra Next G™ connection to your solution • Add a suite of services from Telstra such as Business Broadband, Mobile Broadband, Fixed lines and so on… Include Windows Mobile® smartphones in your sales today

  18. Microsoft Mobile e-mail Plan from Telstra is now available! • Cost effective: Single monthly fixed fee for business e-mail plus 100MB data; • Supported by Telstra: Single point of contact for help desk support (backed by MS Premier Support) • Leverage investments in MS: Hostedor on-premise Exchange • Device choice: Plan is available on a range of Windows Mobile devices • Find out more - go to the Telstra or ICT booth; • Let your customers know! (Drive incremental Exchange activations, deployments); • Sign-up for the Microsoft Mobile e-mail plan; • WIN - An HTC SNAP at this session! • Be the first one to answer the question (from your presenter)! • Winner will be given a “certified” Mobile e-mail flyer • Winner to redeem their HTC Snap prize at the ICT booth. • HTC Snap – fast facts • Ready for Microsoft Mobile e-mail Plan activation; • “Inner Circle” – one touch button to get to your most important e-mails • “Windows Live” – messenger button to chat/IM with your family and friends; • Telstra “Blue tick” approved – recommended for country usage. • HTC SNAP is updateable to Windows Mobile 6.5!

  19. Don Kerr Product Marketing Manager donkerr@microsoft.com Dave Glover Mobile Developer Evangelist dglover@microsoft.com

More Related