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Real men of genius

Real men of genius

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Real men of genius

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  1. Real men of genius Bud Light’s Ad Campaign By Michael Hjorth Neil Trettin

  2. History • Originated in 1999 • Originally called “Real American Heroes” • Campaign changed to “Real American Genius” after September 11th attacks • Rock singer’s vocals done by original Survivor lead singer David Bickler

  3. Current • Most award-winning radio campaign in the history of advertising • Campaign is designed as a spoof of 1980s power ballad songs and advertising • Pop culture has embraced the campaign • Examples: • SeaWorld plays parodies of the ads during a few of their shows. • Chris Rock has a spoof titled “Real People of Ignorance”

  4. Examples of the Genius Ads • Real Men of Genius (one) • Real Men of Genius (two) • Real Men of Genius (three)

  5. References • http://en.wikipedia.org/wiki/Real_Men_of_Genius • http://www.youtube.com (for videos)