1 / 9

HLL Project Sakthi

HLL (Hindustan Lever Limited), established in 1956, launched Project Sakthi in 2001 to enhance rural income opportunities and extend distribution reach in villages. Emphasizing the philosophy of "think globally, act locally," the initiative effectively tapped into the potential of rural markets, fostering over 31,000 Sakthi Entrepreneurs across 15 Indian states, including Nalgonda. With partnerships involving ICICI Bank, Care India, and various local organizations, Project Sakthi embodies a commitment to sustainable rural development through micro-finance and information services.

oprah-stafford
Télécharger la présentation

HLL Project Sakthi

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. HLL Project Sakthi Class Discussion

  2. Hindustan Lever • HLL formed in 1956 • HVM- Lever Brothers – United traders limited • “ thinking globally, act locally”

  3. Market Environment • FMCG sector – low levels of urban industry growth • HLL decision to kill several brands • Rise of Marico, Cavin Care and others • ITC’s FMCG ambitions • Untapped rural markets

  4. HLL Project Sakthi • Started in the year 2001 • Creating rural income generating opportunities • Increasing rural distribution reach • Micro finance to Micro- enterprise

  5. HLL Project Sakthi

  6. Project Sakthi – Growth • Nalgonda – 50 villages • 15 states in India • > 31,000 Sakthi Entrepreneurs • i-Shakti - an IT-based rural information service

  7. Project Sakthi Partners • ICICI Bank • Care India • AP Online • DWCRA

  8. Organisations in Rural Markets • MART • Rural Relations • DSCL • ITC • Project Sakthi- The HLL counter offensive

  9. Ok, that’s all for the day Thank You

More Related