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P ropaganda in A dvertisement

P ropaganda in A dvertisement. Looking for P.A. Let the Buyer Beware BE AWARE. What are Propaganda Techniques?. They are the methods and approaches used to spread ideas that further a cause - a political, commercial, religious, or civil cause. Why are they used?.

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P ropaganda in A dvertisement

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  1. Propaganda in Advertisement Looking for P.A.

  2. Let the Buyer Beware BE AWARE

  3. What are Propaganda Techniques? • They are the methods and approaches used to spread ideas that further a cause - a political, commercial, religious, or civil cause.

  4. Why are they used? • To manipulate the readers' or viewers' reason and emotions; to persuade you to believe in something or someone, buy an item, or vote a certain way.

  5. Card Stacking • Making something look good and another look bad • Showing favoritism • Larger print, attractive pictures

  6. Who would you vote for President?

  7. Prestige Identification • Endorsed by a well-known personality • Uses the product • Pitches it to you.

  8. Jello Nike Who endorses the following products?

  9. Testimonial • Appeal to authority. • Had an actual experience • Can be endorsed by famous or influential people • Doesn’t always state all the information

  10. Example • Weight loss program • Ad features actual people who lost weight with the product. • Doesn’t state information regarding how many people didn't lose weight • Doesn’t state information regarding if one lost the weight by other means (more exercise, more vegetables, etc.).

  11. Bandwagon • “Everybody is doing it," and you should join. • Appeals to you to be a part of the "in" crowd • Message is often loud and repetitious.

  12. Join the Bandwagon • Pepsi Generation • Be a Pepper Join the Bandwagon Join the Bandwagon

  13. Emotional Words • Used to appealthe sensitivity of the consumer • Appeal to Emotion: • An emotion-laden "sob" story is used as proof for a claim. • It will change your emotions.

  14. Stayed tuned to these important, life-changing ads: • Marines: The Few, the Proud, the Marines. • Army: Be all that You Can Be. • Another example • A politician uses a sad story of a child being killed in a drive-by shooting to gain support for a year-round school measure.

  15. Loaded Words • Words are carefully chosen • Words that arouse strong feelings are said to have connotations or emotional overtones. Connotations involve positive or negative feelings.

  16. Example • For example, the word dwelling is fairly neutral (arouses no feelings) • But the following synonyms for dwelling have connotations that make them loaded: • shack (negative) • palace (positive) home (positive)

  17. Now see if you can identify the techniques used-

  18. Bandwagon 1 Every red-blooded American will want one of these unique commemorative coins honoring the men and women who fought and bled for our glorious country’s rights.

  19. 2 Testimonial/ Prestige ID Yes, I am a world famous Sumo wrestler that won fourteen Olympic gold medals. These medals mean so much to me, but you know what means even more? My bowl of Esned -Flakes every morning. Esned-Flakes helped me win these medals. Ask your mom to buy Esned -Flakes—the winner’s cereal.

  20. 3 Loaded Words Your Dream Home This deluxe home is just the thing for the discriminating buyers. It has three luxurious bedrooms, spacious living and dining rooms, and an adorable kitchen. It has stylish décor throughout.

  21. 4 Emotional Words There is a pestilence abroad today, scourge of our youth called television. This object robs children of their time and is filled with sin, violence, and every other unspeakable abomination known unto humankind. It should be banned from all households.

  22. 5 Card Stacking My opponent claims to be a caring liberal.The truth is he is a lying, un-American enemy of the people. I am the one who truly cares about the lives of the American Family. Vote for me and you will be living the American Dream.

  23. <http://en.wikipedia.org/wiki/Propaganda> http://www.propagandacritic.com/

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