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MIA commercial model enhancement resulting in a win-win situation 澳門國際機場創造多贏的商業改造策略

MIA commercial model enhancement resulting in a win-win situation 澳門國際機場創造多贏的商業改造策略. Past vs. Today - Macao. 2002 Casino concessions 2003 Individual Visit 2004 LCC 2008 Financial crisis , Daily cross-strait charters 2009 Cross-strait regular scheduled flights.

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MIA commercial model enhancement resulting in a win-win situation 澳門國際機場創造多贏的商業改造策略

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  1. MIA commercial model enhancement resulting in a win-win situation澳門國際機場創造多贏的商業改造策略

  2. Past vs. Today - Macao

  3. 2002 Casino concessions • 2003 Individual Visit • 2004 LCC • 2008 Financial crisis, Daily cross-strait charters • 2009 Cross-strait regular scheduled flights

  4. Macau International Airport Major Service Providers

  5. PastTodayImpact on commercial 1. Frequent flyerFirst-time traveler 2. Traveling for businessTraveling for leisureIncreased dwell time 3. Transit/transfer at MIAOrigin-destination Commercial Strategic Plan of MIA 4. Flying full-service airlineFlying LCC Products to use in-flight 5. MaleMale and female 6. Individual travelerTraveling with familyMore variety of products 7. ChineseAsianUniquely Macao products 8. Not staying in MacaoStaying in Macao

  6. Departure Level – December of 2009 AIRSIDE DF = 1,366 m2 FB = 250 m2 FIN = 65 m2 LANDSIDE FIN = 7 m2 OK = 40 m2 POST = 32.3 m2 LUGGAGE = 32 m2 COUNTER = 80 m2 Exchange 25 m2 25 m2 25 m2 25 m2 25 m2 16 25 m2 25 m2 25 m2 157 m2 157 m2 32 m2 250 m2 Bank = 55 m2 FB = 250 m2 Security 285 m2 285 m2 Immigration Exchange OK Total Commercial Area 1,872 m2

  7. LANDSIDE FIN = 7 m2 OK = 40 m2 POST = 32.3 m2 LUGGAGE = 32 m2 CAFE = 40 m2 COUNTER = 60m2 Departure Level – December of 2012 AIRSIDE DF = 1,904m2 FB = 0 m2 FIN = 31 m2 D C E B F A G3 G2 13 Shop 5 & 6 Shop 3&4 Shop 2 Shop 7 Shop 8 Shop 1 Exchange cafe OK Total Commercial Area 2,146 m2 (+274 m2)

  8. Mezzanine Level – December of 2009 AIRSIDE FB = 460 m2 CIP = 770 m2 Tourism = 360 m2 Storage = 202 m2 LANDSIDE FB = 945 m2 OFFICE = 595 m2 Tourism = 360 m2 Storage = 202 m2 CIP = 385 m2 CIP = 385 m2 FB = 460 m2 FB = 945 m2

  9. Mezzanine Level – December of 2012 Lounge = 360 m2 CIP = 587 m2 F & B = 571 m2 CIP = 460 m2 F & B = 635 m2 F & B = 185 m2 F & B = 243 m2

  10. Total MIA Revenue 2,027 3,587

  11. CAM Revenue Distribution

  12. CAM Revenue Distribution

  13. Evaluation of Results In Mop

  14. Summary of Commercial Area Redevelopment Experience ( e-Business 혁신 단계 ) • To attract more traffic by redevelopment and use of existing spaces • To tailor made business models and shop boundaries to suit the needs of MIA • To attract more international brands to MIA as operations / service providers CAM • To provide an open and fair business environment Macau SAR Government • To maintain a good communication channel with business partners / service providers and trust their profession • To provide win-win agreement terms with business partners / service providers MIA Operators • To Study passengers’ needs and habits • To provide divers services to end users Passengers / End Users

  15. 多謝 Thank You Macau International Airport Company Ltd.

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