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This basic overview of offset printing discusses sheetfed and web presses, prepress, inks, substrates, finishing, common applications, and trends.

Staying competitive in the fast-changing printing business requires a basic understanding of different types of printing. Here are five reasons why this knowledge matters:

Staying competitive in the fast-changing printing business requires a basic understanding of different types of printing. Here are five reasons why this knowledge matters:

Conducting an annual performance review of your print shop management software can ensure it is living up to your initial expectations.

Understanding the convergence of B2B and B2C online marketing can prepare your print shop for B2E (business-to-everyone) marketing.

As more print buyers strive to meet corporate sustainability goals, prepare to explain what steps your shop takes to meet sustainability metrics.

Unlike the content-marketing buyer personas, an ideal customer profile identifies the types of companies your print business can best serve.

Price and print estimating software in the print industry offers suggestions on how your shop can eliminate time-wasting practices and become more profitable.

Tips for Updating Print Job Pricing Strategie For print projects that include services such as design, logistics, and installation, you may need to adjust your pricing formulas.

For print projects that include services such as design, logistics, and installation, you may need to adjust your pricing formulas.

To be more effective in recruiting candidates with relevant skills, promote the creative technology aspects of todayu2019s printing business.

Print Shop Marketing Tip Boost the effectiveness of your print-shop marketing efforts by understanding the needs of different types of creative agencies.

When print shop employees understand common marketing terms, potential customers will feel more confident your shop can help them achieve key goals.

When print shop employees understand common marketing terms, potential customers will feel more confident your shop can help them achieve key goals.

When print shop employees understand common marketing terms, potential customers will feel more confident your shop can help them achieve key goals.

When print shop employees understand common marketing terms, potential customers will feel more confident your shop can help them achieve key goals.

Publishing credible customer testimonials on your website can influence the buying decisions of new customers.

A consistently updated blog can help your print shop attract clients, employees, and inquiries from magazine editors and event organizers.

While it’s smart to standardize on everyday materials, newer products might help reduce overall production and shipping costs.

Setting up a public (B2C) web-to-print storefront is different than setting up a B2B storefront for your customers.

When your promote your print shop, it’s important to educate customers about the many services you provide beyond printing.

Postponing the adoption of web-to-print solutions for your print shop could prove to be short-sighted as B2B e-commerce grows more common.

In the urgency of meeting everyday deadlines, it’s hard to keep up with all the changes that disrupt your client’s business or your own bottom line.

Your print-shop can’t afford to lose clients due to poor customer service. Here are seven tips that can help your shop match what competitors offer.