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Social Media im Tourismus

Social Media im Tourismus. Mélanie Brenninkmeijer Tamara Burgener. Users. Gen Y. 1982 – 2001 70 million l argest consumer group in U.S.history grown up in technology e xtension of themselves. So what does this all mean for the hotel industry ?.

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Social Media im Tourismus

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  1. Social Media im Tourismus Mélanie Brenninkmeijer Tamara Burgener

  2. Users

  3. Gen Y • 1982 – 2001 • 70 million • largestconsumergroup in U.S.history • grownup in technology • extensionofthemselves

  4. So whatdoesthis all meanforthehotelindustry? • usedtoanswersandresponsesatthespeedofFiOS • sharetheirthoughts, negative or positive, acrosstheir multiple socialmedianetworks • lobbies: highlyinteractiveandsocialareasforthecompleteeat/work/playexperience • guestrooms: less traditional, more multi-functionalandflexible

  5. Hotel Sol Wave • Mallorca • downloadthehotelapp • makeyourorders • twoconciergestakecareofyou

  6. 55 + • the 55+ usemoreandmoresocialmedias • already 30% usesocialmedias

  7. Quellen • http://nerej.com/61628 • http://www.bigdotmedia.co.uk/blog/technology-news/brands-using-social-media-for-customer-service/ • http://www.veilleinfotourisme.fr/les-reseaux-sociaux-vers-une-croissance-continue--108044.kjsp

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