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Generational Dynamics of Union Membership

Generational Dynamics of Union Membership. Generational Influences. A key factor in human development. Each generational grouping carries distinct characteristics and behaviors. Based on “value programming”. Morris Massey, …”you are what you were when…

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Generational Dynamics of Union Membership

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  1. Generational Dynamics of Union Membership

  2. Generational Influences • A key factor in human development. • Each generational grouping carries distinct characteristics and behaviors. • Based on “value programming”. • Morris Massey, …”you are what you were when… • Certain characteristics are predictable. • Not true for all people

  3. Generational Influences • Affects nearly all aspects of life in organizations.

  4. Perceptions of those who are “Different” • Your generational influences affect your perceptions. • Perceptions affect your attitudes and actions. • Attitudes and actions affect your ability to communicate and “get along”.

  5. How Do You Perceive Differences?

  6. Difference Tolerance Quotient W. A. A. 3

  7. Five Living Generations • Civic or GI generation – 1901 to 1931 • Mediating or Matures – 1932 to 1944 • Baby Boomers – 1945 to 1963 • Diversity Generation or Generation X – 1964 to 1981 • Millennial Generation or Generation Y (Why?) 1982 - 2002

  8. Civic or GI Generation – Born 1901-1931 • Hit Songs of 1931 - • “As Time Goes By” • “Brother Can You Spare a Dime” • “ I Found a Million Dollar Baby (In a Five and Ten Cent Store)”.

  9. Characteristics of the Civic/GI Generation • Came out of an agricultural economy • Lived as young adults through the Depression, then experienced and era of unprecedented economic growth • After WWI, worked to gain economic rights • Sense of optimism – Characterized as the “Greatest Generation” – Tom Brokaw

  10. Civic or GI Generation – Born 1901-1931 • This generation built the TVA dams, the Interstate Highway systems, grew the NAACP, organized the Boy and Girl Scouts and started the AARP • Members of this generation include George Bush Sr., Jimmy Carter, Bob Dole, Rosa Parks, Stan Musial, Ella Fitzgerald, Tony Bennett, Sandra Day O’Connor, Jack Kennedy and Frank Sinatra.

  11. Characteristics of the Civic/GI Generation • A generation characterized by teamwork, optimism, sense of black and white, right and wrong and civic pride. • “Ain’t broke, don’t fix it”. • “Penny saved is a penny earned.” • “A woman’s place is in the home.” • Brought these characteristics to every problem they encounter. • Parents of the Baby Boomers.

  12. Characteristics of the Civic/GI Generation • Baby Boomers carry over aspects of the Civic Generation; • Concern for details • Dedication to the job • “If it ain’t broke, don’t fix it”

  13. Baby BoomersBorn 1945 to 1963 • Hits of 1945 - • “Sentimental Journey” - Doris Day and Les Brown • “Rum and Coca Cola” - Andrews Sisters • “Until the End of Time” - Perry Como • Hits of 1963 - • “ She Loves You” - The Beatles • “Louie, Louie” - The Kingsmen • “It’s My Party” - Leslie Gore

  14. Baby BoomersBorn 1945 to 1963 Post WWII – Era of prosperity • Grew up more secure –outward focus • Served in Vietnam but also protested • Size of generation gave them great power • “The world is their oyster” • Efficiency and teamwork vs. sacrifice/hard work • Optimism, materialism, “self help”

  15. Baby BoomersBorn 1945 to 1963 • Started the wave of change. • “Schizo” about control issues • Interested in feedback but invested in the status quo. • Will ask for input but will react negatively to a lack of respect.

  16. Boomer Generation • Network television with Saturday morning programming • Flying saucer sightings are reported for the first time. • Elvis appears on Ed Sullivan • Air raid drills are mandatory for all public schools • Brown vs. Board of Education is debated around the country. • The “pill” is mass marketed for the first time.

  17. Captain Kangaroo Fall out shelters The peace sign Romper Room Slinkies Laugh In Hula Hoops Bell Bottom pants Ed Sullivan Show TV Dinners The Mod Squad Tie died shirts Cultural Icons of Boomersaka “Schizos”

  18. What to Remember About Boomers • The largest and most influential generation. Size and economic power will have them center stage for the next 25years. • Went to college in record numbers. • First generation dominated by the mass media • Media image is very important in business

  19. What to remember about Boomers! • Optimistic: Willing to go into debt, betting on the future – Invented Credit Cards • Team and process oriented – sometimes to the detriment of results. • Strive for convenience and personal satisfaction • One step in the past/one in the future • Nostalgic about their youth and strive to keep it. Invented face lifts and hair transplants!

  20. What to Remember About Boomers • Work is very important and want meaning in what they do. • Focused on their success and the success of the team. • Always working towards the next promotion. • Original Workaholics. • Don’t understand why others are not motivated to achieve their version of success. • Believe that process and participation can solve any problem. • Love meetings and committees!!

  21. What to Remember About Boomers • Supportive Behaviors & Tips For Communicating With Baby Boomers • Boomers are the "show me" generation, so your body language is important when communicating. • Speak in an open, direct style but avoid controlling language. • Answer questions thoroughly and expect to be pressed for the details. • Present options to demonstrate flexibility in your thinking.

  22. Diversity Generation or Generation X - Born 1964 to 1981 • # Top Songs – 1964 • “I Wanna Hold Your Hand” - Beatles • “She Loves You” - Beatles • “Where Did Our Love Go” - Supremes • # Top Songs – 1981 – • “Bette Davis Eyes” – Kim Carnes • “Endless Love” – Diana Ross – Lionel Ritchie • “Lady” – Kenny Rogers

  23. Generation of turmoil JFK assassinated Watergate Challenger disaster Divorce rates (40%) “Glued to the set” Institutions had betrayed them Marriage not forever No job security – saw layoffs Organizations are temporary. Will leave or create turmoil if not satisfied. Cope well with adversity. Diversity Generation or Generation X Born 1964 to 1981

  24. Diversity Generation or Gen X • Most significant message they heard was, you will be the first generation in history not to do as well as their parents. • Get along well with the Civic generation but horribly with their Boomer parents. • Want leaders to show them the way then get out of the way.

  25. The Brady Bunch Izod shirts Cabbage Patch Kids Jaws Pet Rocks The Simpsons Microwave Ovens MTV Platform Shoes Computers ET Sesame Street Video Cassette Recorders Cultural Icons of Xer’s

  26. Generation X Members • Christian Slater, Jewel, Ricki Lake, Queen Latifah, Sheryl Crow, Rob Lowe, Mike Tyson, Tara Lupinski, Tiger Woods, many Silicon Valley CEO’s and almost all of the U. S. House and Senate staffers.

  27. What to Remember About Xer’s! • Work to live rather than live to work; Jobs are viewed as transient in nature. • “How will being a member of the union help me with my next job?” • Clear and consistent explanations of why things are important are essential. • A sense of contribution while having fun will keep an X’er committed. • Expect to contribute to the larger good. • Versatility provides security

  28. What to Remember About Xer’s! • Supportive Behaviors & Tips for Communicating With Generation X. • Use email as a primary communication tool. • Talk in short sound bites to keep their attention. • Ask them for their feedback and provide them with regular feedback. • Share information with them on a regular basis and strive to keep them in the loop. • Use an informal communication style.

  29. The Millenials – Born 1982 to 2003 • Hit Songs of 1982: • “Eye of the Tiger” – Survivor • “Down Under” - Men at Work • “I Love Rock and Roll” - Joan Jett and the Black Hearts • Hit Songs of 2003: • “Hey Ya” - Outkast • “Where is the Love” - Black Eyed Peas • “Crazy in Love” - Beyonce featuring Jay Z

  30. The MillenialsAKA Generation Y or Why? Believe they can challenge every institution and every Organization…Why?

  31. The MillenialsAKA Generation Y or Why? They are a product of their value programming…just like the Boomers and Gen X!!

  32. Parents taught them to challenge and ask questions. Have been exposed to a wealth of new information Immediate gratification. Believe they can challenge every institution and individual. Technology has become second nature (computers, cell phones, beepers) Most demographically diverse generation in history One in three is defined as a minority One in four has grown up in a single parent home Don’t like paper and pencil but great with computers End result vs. Step by step instructions work best The MillenialsAKA Generation Y or Why?

  33. The Millenials – Born 1982 to 2003 • Coming of age in a time of test tube babies, cloning, economic boom and the most significant media ever created. • Connected to the internet and communicating on a variety of issues, including environment, fighting child labor, working in blighted neighborhoods. • Many have labeled this generation as smarter, better behaved and more civic spirited than any living generation.

  34. The Millenials • Oklahoma City Bombings • Viruses related to computers and the human body • Kids learn to play the stock market in school • CNN reports the Gulf War live everyday

  35. The Millenials • Home Schooling is on the increase • School shootings are on the increase • A personal computer is a home appliance • President Clinton is impeached • Suicides on the rise among young people • Designer drugs of all kinds including Ritalin in the schools

  36. Noteworthy Millenials • Serena Williams, LeeAnn Rimes, Britney Spears, Prince William and Prince Harry, Taylor and Zac Hanson, and a number of internet entrepreneurs.

  37. Barney Pogs The X games Cell phones and pagers Princess Diana Teenage Mutant Ninja Turtles Virtual pets Bill Gates Jerry Springer Pokemon Brittany Spears Mia Hamm Beanie Babies Spice Girls Computers and the internet Mark McGuire/Sammy Sosa Cultural Icons of Millenials

  38. What to Remember about Millenials! • Conditioned to live in the moment • Used to the immediacy of technology and everything with it • Earn money for the purpose of immediate consumption • Clear and consistent explanations are imperative. • Will give respect only after they have been given respect. • Have grown up learning to question everything • As a generation, astounding ethnic diversity

  39. What to Remember about Millenials! • When trying to influence Millenials, you must answer two questions; • “Why?” • “What’s in it for me?” • Explain how being a member and being active in the union will benefit them and the organization. • Make sure they understand the history and correlation of union membership and current benefits.

  40. Influencing Generation X and Millenials – Don’ts • For prospective new members, don’t uses statements like; • “Join because everybody does it”. • “It’s part of paying your dues.” • “If you don’t do what I say, I’ll kick your …

  41. Influencing Generation X and Millenials – Don’ts • Throw a wet blanket on their enthusiasm. Be positive in your approach. Remember, they want to be committed and involved • Go into a meeting unprepared. They won’t follow a leader who is uninformed. Evasiveness translates to dishonesty and is a turn off. • Expect lots of questions

  42. Influencing Generation X and Millenials – Do’s • Respect me. “Treat our ideas respectfully,” they ask, “even though we haven’t been around a long time.” • Be inclusive and flexible. They want a say in issues affecting them. A rigid mindset is a sure-fire way to lose your Millennial members. • Include them in business meetings.

  43. Influencing Generation X and Millenials – Do’s • Ask for Their Help and Advice: “ How do you think we can increase membership with your generation?” They need to feel relevant and respected. • Use Technology to Communicate: • Get their email addresses and email or text them with information and updates on union activities. • Return their emails…it shows respect. • Have a Union blog for electronic Q and A. • Develop a video and link it on the union website.

  44. Influencing Generation X and Millenials – Do’s • Supportive Behaviors & Tips for Communicating With Generation Y. • Use action words and challenge them at every opportunity. • They will resent it if you talk down to them. • They prefer email communication. • Seek their feedback constantly and provide them with regular feedback. • Use humor and create a fun learning environment. Don't take yourself too seriously. • Encourage them to take risks and break the rules so that they can explore new ways of learning.

  45. Generational Influences • Bottom Line: Generational Dynamics affect virtually all aspects of human and workplace relations.

  46. Influencing Generation X and Millenials • Albert Einstein once said; “The definition of insanity is doing the same thing over and over again and expecting different results”. • So, while the challenge may be difficult…Try something new and…

  47. No Matter What…

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