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SEARCH AND SOCIAL MEDIA

SEARCH AND SOCIAL MEDIA. Matt Cutts – Google Search. “There's no point in doing textbook (SEO) stuff unless you have enough great content and the reputation within your community to be a challenger." Interview with Mike Grehan: The future of search and outdated SEO methods.

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SEARCH AND SOCIAL MEDIA

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  1. SEARCH AND SOCIAL MEDIA

  2. Matt Cutts – Google Search “There's no point in doing textbook (SEO) stuff unless you have enough great content and the reputation within your community to be a challenger." Interview with Mike Grehan: The future of search and outdated SEO methods.

  3. When asked what was the biggest threat to the dominance of the top search engines, I responded by saying that the threat would come from an unlikely place, social networking Bill Tancer Hitwise SES New York 2006

  4. Bill’s prediction holds true myspace.com was the #1 upstream provider of traffic to Google, supplying an astonishing 8.2% of all traffic

  5. 1 in 20 web visits are to Social Media Sites MySpace 82% 2.4 percent of MySpace traffic goes to online shopping and classified ad sites 83 percent increase since March, 2006

  6. Where is the audience? • Audiences for nightly network, local TV news and radio news have all slipped • Newspapers, which also have seen their audience decline significantly, are now stemming further losses with the help of their online editions Source: Pew Research Center: The Maturing Internet News Audience

  7. Where is the audience?

  8. MySpace is feeding other industries too • Banks • Financial institutions • Telecommunications companies • Online travel sites

  9. Target Other New Media Sites • Del.icio.us • Newsvine • Reddit • Digg • Moreover

  10. Social Media in Google • Wikipedia • Del.icio.us

  11. Syndicate Your News Content

  12. Case Study Keywords: dry skin, skin careUsing news search to create a new search term: shielding lotion

  13. News Search and RSS • Created an RSS feed of articles about shielding lotion • Informed journalists/editors at the selected online magazines know about the feed

  14. PRESSfeed on your news articles

  15. Social Bookmarking

  16. Google Blogsearch

  17. Picked up 1785 times in other blogs and feeds

  18. Showing up in forums

  19. Keyword SearchesFor Shielding Lotion Jan 2006 5 Feb 12 March 25 April 32 May 50 June 71 July 114

  20. Search ranking in Google Shielding Lotion 5 Dry skin 21 Dry skin care 17 Dry skin treatment 15 Dry skin solution 18 Dry skin lotion 9

  21. Traffic Increase • Traffic is up 600% in one year • Hard launch occurred in October • Sales rising steadily

  22. Google Web Search for Shielding Lotion

  23. Hand me your business card: Case Study 6-part series: RSS and Content Syndication Social Media Opportunities in Internet Marketing

  24. Useful URLs • http://www.expansionplus.com • http://falkow.blogsite.com • http://www.press-feed.com

  25. Contact Details Sally Falkow 323 882 8125 626 676 6419 cell sallyf@expansionplus.com

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