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Social Media Tools and Search

Social Media Tools and Search. Sona Patel Social Media producer, seattletimes.com @sona23 Facebook.com/sona.patel. Overview. June 14 Overview of Twitter tools Deep social search/Crowdsourcing Facebook Profile Pages/Social Plugins Twitter Directories/Lists/Hashtags June 16

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Social Media Tools and Search

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  1. Social Media Tools and Search Sona Patel Social Media producer, seattletimes.com @sona23 Facebook.com/sona.patel

  2. Overview June 14 Overview of Twitter tools Deep social search/Crowdsourcing Facebook Profile Pages/Social Plugins Twitter Directories/Lists/Hashtags June 16 Ethics in Social Media Lessons learned from Lakewood Police shooting

  3. Computer Lab • Twitter for Mobile • SMS to tweet • TweetDeck, Hootsuite • Setting up a Twitter profile

  4. What’s the value of social?

  5. Reader Engagement • Finding story ideas and news tips (Facebook, Twitter) • Integrating story comments in news coverage • Building community • Driving traffic to your website • Promote transparency

  6. What should a small newspaper expect from using social networks?

  7. “There are conversations taking place on platforms that the newspaper as an institution simply doesn't hear and in which it definitely does not participate.”

  8. “While there are many new types of technologies to tell the stories, none of my print reporting duties have gone away. Trying to do it all can be difficult.”

  9. Twitter basics • Broadcast, Narrowcast • @ replies, Direct Messages, Lists • Link shortener (bit.ly, ow.ly, tinyurl) • Twitter profile • Personal, professional (remember, you only have one identity online)

  10. Using Twitter’s Advanced Search • Search.twitter.com • Use in breaking news

  11. The story SOE lays off 200 employees http://bit.ly/ftI9ul

  12. Twitter Advanced Search: search.twitter.com

  13. Employee tweets about layoff … http://twitter.com/#!/shift9/status/53698989882744832

  14. … He blogs about it http://bit.ly/hyPUKF

  15. Next steps @ reply the Twitter user Send a Direct Message Get contact information; take conversation offline

  16. Finding Twitter followers • Twellow.com • WeFollow.com • Listorious.com (Twitter Lists) • Hashtags.org • Muckrack.com (Journalists) • Followers/Following

  17. LinkedIn • Foursquare • Gowalla • CoverItLive (http://bit.ly/fJPPSS; http://bit.ly/718OLt) • Instagram/PicPlz

  18. More social curation tools • Storify (curate the social web) • Dipity (interactive timeline) • TimeToast (interactive timeline) • Intersect (build dynamic timelines that emphasize time and place)

  19. Facebook Pages Consider starting a Journalist Facebook page. Neiman Journalism Lab piece: http://www.niemanlab.org/2011/05/vadim-lavrusik-how-journalists-can-make-use-of-facebook-pages/

  20. Start building your network

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