1. Social Media Tools Managing Your Digital Identity

2. Social Media is all about PEOPLE

3. Do you own your own name? • Does Your Email Address look like one of these? • elaine98111@shaw.ca • honeybee2000@gmail.com • creativemarketing@america.net

4. Do you own your own home? • Do you have a website … with a real domain? • Can you update your website when YOU want? • Are you running website analytics?

5. What’s your handle? Why Important? Findability – most social media sites are being indexed – user names and user profiles are showing up.

6. Your Professional Personality • Where should you show off your professional personality? • Ablog (your own or a group blog) • Recommended: Wordpress.com • Try “mini-blogging”: tumblr or posterous • Flickr [or Picasa]

7. Your Professional Profile • Where should you have a professional profile? • LinkedIn • Facebook • Twitter • Really, Facebook? Maybe – use the “group friends” and privacy settings!

8. Monitoring Your Buzz How do you find out what people are saying about you? • Set up Google Alerts for your and your business name • Set up search feeds (RSS feeds) • Your name and business name • Links to your website • Links to other profiles • Monitor these searches using tools like an RSS reader (e.g. Google Reader) or a personal homepage (e.g. MyYahoo, iGoogle, or NetVibes)

9. Credits • Kathy E Gill, @kegill, kegill@uw.edu • Creative Commons – share and share alike, non commercial attribution