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Since the 1990s, the marketing of fed cattle using grids and formulas has significantly increased, rising from just 10% in 1990 to over 50% by 2002, with projections to reach 75% by 2005, according to Cattle-Fax. Meanwhile, American dining habits have evolved; despite economic challenges, people are dining out more and spending less time cooking at home. Today, half of home meals take less than 30 minutes to prepare, and nearly half are one-dish meals, with only 14% of dinners now including desserts, as reported by NPD Foodworld in 2002.
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GRID AND FORMULA MARKETING TRENDS • In 1990, the proportion of fed cattle marketed on grids and formulas was only 10%. • By 2002, it had grown to over 50%. • By 2005, it is predicted to be 75%. SOURCE: Cattle-Fax.
EATING TRENDS • Despite the slow economy, Americans continue to dine out and are spending less time in the kitchen preparing meals than ever before. • Half of all home meals are prepared in less than 30 minutes. • Nearly half of all main meals are one-dish affairs. • Desserts are disappearing from in-home meals. Only 14% of dinner meals now include desserts. SOURCE: NPD Foodworld (2002).
