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using Rural India as an example

Can Internet provide opportunity for the 5 billion unconnected in developing economies to leap-frog Part 2: Applications & Empowering. using Rural India as an example. Prof. Ashok Jhunjhunwala, IITM, Chennai, India ashok@tenet.res.in. Innovative Business Models.

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using Rural India as an example

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  1. Can Internet provide opportunity for the 5 billion unconnected in developing economies to leap-frogPart 2: Applications & Empowering using Rural India as an example Prof. Ashok Jhunjhunwala, IITM, Chennai, India ashok@tenet.res.in

  2. Innovative Business Models • n-Logue :A Rural Service Provider • aggregate demand into a kiosk • owned & driven by a local entrepreneur • $1000 (including taxes) per Kioskproviding telephone, Internet, multimedia PC with web-camera, printer and power back-up for PC • plus Indian language software, video conferencing software, training and maintenance • set up by a village entrepreneur on the lines of urban PCOs • provides telephone, stand-alone Computer and Internet services • needs $75 per month to break even (7cents per person per month) July 04, Japan2

  3. Kiosk: Bouquet of Services (besides telephony) • Education • Health • e-governance • Livelihood • Entertainment • DTP work, games, browsing, emails and video mails add to kiosk viability July 04, Japan3

  4. Customised Courses for Various Age Groups – in Local Language July 04, Japan4

  5. Remote Teaching: Tutorials

  6. Math – Long Question Science –Long Question B

  7. Spoken English –Word Split Social – Map Question

  8. Livelihood – Making a Resume July 04, Japan8

  9. Digital Studio – Training July 04, Japan9

  10. Digital Studio – Low cost Photography Passport Photographs ID cards

  11. E- Dr Vet ? • In Attapati village • Priya’s chicken was limping • Photo sent to Veterinary college • Identified as Curled toe paralysis • Cost for process • Reduced from $ 5 to 50 Cents July 04, Japan11

  12. Remote Eye Care Till recently Eye Ailments that could only be detected this way… An Eye Camp conducted in a Village in Tamil Nadu

  13. An Online Clinic … July 04, Japan13 *Dr Mala Fenn is a leading Gynecologist in Madurai

  14. A letter came back from the CM’s Cell asking that he be reinstated Ordinary People too have a Voice … • This is Veeramani - a man with disabilities • His job was to operate the pump for the Village Overhead Tank • The Village Head removed from his job and gave the post to one of his relatives • Through the kiosk, he sent an email petition to the Chief Minister’s Cell, attaching a photograph of himself

  15. e-Government July 04, Japan15

  16. Web- Durbar: DM talks to multiple villages on video July 04, Japan16

  17. The problem was sent to the experts at the Department of Rural Extension, Madurai Agricultural College and Research Centrewho diagnosed it as “Yellow Mosaic disease” Before After In a Village in Madurai, the Lady’s Finger (Okra) crop was turningwhite Saving to farmer - $3500 Cost of Information - a dollar Saving Crops and Agri-consultancy

  18. Entertainment – Chiraag Radio July 04, Japan18

  19. Local Internet Newspaper - Chiraag Times July 04, Japan19

  20. July 04, Japan20

  21. Rural Children create computer drawings for greeting cards All drawn on a PC July 04, Japan21

  22. Enabling Technologies & Team

  23. Technologies & Team that makes this possible • corDECT WiLL Midas • RAS & Router Banyan • Minnow ISP in a box Nilgiri • Billing System Nilgiri • Network Management NMSWorks • Indian Language Office package CK • Multi-party multi-rate video conferencing OOPS • Live Lecture OOPS • Rural ATM Machine Vortex • Finger print detection HP-IITM • Medical Diagnostic kit Neurosynaptics • LCD projection system TeNeT • Web Terminal MeTeL Midas • On-line eye-testing HP-IITM • Sparse Area Comm System TeNeT TeNeT faculty and 10 companies incubated by it (1000 engineers) working to make the dream true July 04, Japan23

  24. Office package in Indian Languages IITM - Chennai Kavigal

  25. Low bit-rate multi-party Video Conferencing (audio + video + chat at 20 kbps onwards)On-line lecturing at low bit-rates IITM - OOPS July 04, Japan25

  26. Financial Services with Banks IITM-Vortex • Kiosk operators to have Credit cards • Collect cash from villager and pay online • Govt. payments, Telephone bills • Kiosk operator to be an agent for • agri-crop loans • Rural Insurance, Health and Crop • Rural low cost ATMs at kiosks • Works along with the PC already existing • Breakthrough pricing envisaged of $ 1000

  27. IITM - NeuroSynaptic Remote Monitoring of patient’s health using wireless A kit consisting of BP, Temperature, ECG measurement and Stethoscope for $ 200

  28. The Future

  29. Agriculture Trade & Commerce Animal Husbandry IT-Based Services Agricultural Processing Industry Rural Micro-Enterprises are the Wealth Creators • Micro-enterprises need • Finance • Knowledge and Training • Buying & Selling • Insurance • Can Communications Enable these ? July 04, Japan29

  30. The Dream Current Rural GDP in India = $ 150 Billion For a Population = 700 million people GDP / Person = $ 200 per year Rural Prosperity DOUBLING per-capita Rural GDP $ 400 per person per year July 04, Japan30

  31. Tomorrow’s kiosk • Tomorrow the kiosk should become • a communication hub: providing 50 telephone and Internet connection in a village • a center for virtual university / training center • technology support center • a support center for Entrepreneurship • a banking outlet • micro-finance outlet • a trading outlet • agri-support center • a medical support center and more July 04, Japan31

  32. Is this replicable in other developing economies? • Replicable • Business as drivers for connectivity • aggregation of demand where incomes are low • technology designed for specific condition can help • not necessarily replicable • specific technologies and business models July 04, Japan32

  33. To Sum Up • Focused & Innovative Approach: Create enterprise and entrepreneurs • IT and Communications can not be an end in itself, they can be only a means • means to significantly impact lives of rural people • Dream of Doubling per capita Rural GDP: Finance, Commerce, Training & Information are key • Driving Education, Health and Entrepreneurship is the means • Number of innovative technologies and applications catering specifically to Rural areas required July 04, Japan33

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