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Enhancing Energy Reduction: Persuasive Strategies for Domestic Usage

Explore the impact of persuasive technology in reducing domestic energy consumption by integrating feedback and persuasive strategies. Learn about the effectiveness of various approaches and the potential for significant energy savings. Discover how tailored suggestions and self-monitoring can influence behaviors positively, leading to a more sustainable energy future.

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Enhancing Energy Reduction: Persuasive Strategies for Domestic Usage

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  1. Supporting Domestic Energy Reduction Via Persuasive Technology Cornelia Gerdenitsch Johann Schrammel Wolfgang Reitberger Manfred Tscheligi

  2. Domestic Energy Consumption • Problems • Power consumption is abstract and invisible • Lack of awareness – predictors & consequences • Reducing power consumption, shifting loads (minimizing peak loads) • Increased frequency of energy bills • Metering devices Cornelia Gerdenitsch – Austria – RIF Session 6 – Paper 1003

  3. Energy-related Feedback Energyorb Threecategories • Paper-based efforts • Ambientdevices • Software programs for visualizingenergyconsumption Green Pocket Wattson Power awarecord, Gustaffson, 2005 Cornelia Gerdenitsch – Austria – RIF Session 6 – Paper 1003

  4. The Effect of Energy-related Feedback • Energy savings • Direct feedback: 5-15% • Indirect feedback: 0-10% • Depending on the quality of feedback (Darby, 2006) • Best feedback (Fischer, 2008) • Computerized feedback • Multiple feedback options • Interactive elements • High frequency Cornelia Gerdenitsch – Austria – RIF Session 6 – Paper 1003

  5. The Effect of Energy-related Feedback from 0 to 15% energysavings depending on thequalityoffeedack Cornelia Gerdenitsch – Austria – RIF Session 6 – Paper 1003

  6. Persuasive Technology • “Persuasion is defined as an attempt to change attitudes or behaviors or both without using coercion or deception.” (Fogg2003) • Interactive Computer Technology can be used to change people’s attitudes and behavior • Computers as Persuasive Technology Cornelia Gerdenitsch – Austria – RIF Session 6 – Paper 1003

  7. Persuasive Strategies • 1. Self-monitoring • Provide the possibility for users to monitor their actual consumption (real-time), as well as their previousconsumption. Google power meter Cornelia Gerdenitsch – Austria – RIF Session 6 – Paper 1003

  8. Attitudes House-hold Social Milieu Gender Age Values Persuasive Strategies • 2. Tailoring • Benefits should be adapted to the needs of different user groups: monetary savings, social component, environmental aspects, knowledge. Cornelia Gerdenitsch – Austria – RIF Session 6 – Paper 1003

  9. Persuasive Strategies • 3. Suggestion • Attitude – action gap • Providing hints about energy efficiency of appliances • Instructions should be sensitive to the time and context • e.g. suggesting an energy-efficient light bulb when the consumer is ina usage situation Cornelia Gerdenitsch – Austria – RIF Session 6 – Paper 1003

  10. Persuasive Strategies • 4. Reduction • Using computing technology to reduce complex behaviour to simple tasks Kappel, 2009 Laschke, 2011 Cornelia Gerdenitsch – Austria – RIF Session 6 – Paper 1003

  11. Summary • Focus on thequalityoffeedback • Integrating persuasive strategies in designingenergy-relatedfeedback • Over 28 persuasive strategiesused • Information and Communication Technologies Cornelia Gerdenitsch – Austria – RIF Session 6 – Paper 1003

  12. Outline • Consumer2Grid (2010-2012) • Comparingenergy-relatedfeedbackmethodswithin a oneyearstudy (N=250) • PEEM (Persuasive End-User Energy Management; 2010-2012) • Developingnewenergy-relatedfeedbackconcepts • User-centric design approach • Integrating persuasive strategies Cornelia Gerdenitsch – Austria – RIF Session 6 – Paper 1003

  13. Thank you for your attention Cornelia Gerdenitschgerdenitsch@cure.at

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