1 / 10

Effective Messaging?? What’s In THEIR Interest!!

Effective Messaging?? What’s In THEIR Interest!!. New England Housing Network Dec. 6, 2013 David Fink, Policy Director Partnership for Strong Communities. The Only 4 Questions!. Who’s the audience? What’s the goal? What’s the message? What’s the medium?. The Audience. Internal?

oriole
Télécharger la présentation

Effective Messaging?? What’s In THEIR Interest!!

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Effective Messaging?? What’s In THEIR Interest!! New England Housing Network Dec. 6, 2013 David Fink, Policy Director Partnership for Strong Communities

  2. The Only 4 Questions! • Who’s the audience? • What’s the goal? • What’s the message? • What’s the medium?

  3. The Audience Internal? • Partners • State policymakers External? • Municipalities • Residents • Grass Roots • Students

  4. The Goal To Message or Not To Message? That is the Question!! Messaging: A Means, not an End! • Educate? • Establish credibility? • Spark action?

  5. The Message • NEVER – or RARELY – because it’s “the right thing to do.” • ALWAYS because it’s “in your interest to do it… and here’s why.” Towns:demog/econ needs, grand lists, volunteers Partners/Allies: more labor pool, more riders, less energy use and emission, less congestion, smaller achievement gap

  6. It’s Not What You Say, It’s How You Say It! • Race vs. Income • Occupations & Incomes • Confronting Fears

  7. The Medium • Appealing to Students, Zoning Commissioners • http://www.pschousing.org/news/rent-roulette

  8. The Medium • Establishing Credibility

  9. The Medium • Educating

  10. More Questions? David Fink Policy DirectorPartnership for Strong Communities 227 Lawrence Street Hartford, CT 06106 p. 860.244.0066 | c: 860.202.7418 david@pschousing.org www.pschousing.org

More Related