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Optimizing Brownfield Redevelopment through Real Estate Feature Identification

This paper explores effective brownfield redevelopment (BR) strategies by identifying critical real estate features (REFs) essential for decision-making. It discusses the phases of development and the role of various stakeholders including private developers and local authorities. Utilizing methodologies like Quality Function Deployment (QFD) and Analytic Hierarchy Process (AHP), the study emphasizes the importance of location, accessibility, and community involvement in crafting sustainable redevelopment plans. The findings aim to enhance decision-making processes and support further research in urban development.

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Optimizing Brownfield Redevelopment through Real Estate Feature Identification

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  1. A Challenge of BrownfieldRedevelopment Indentifying Real Estate Features BranoGlumac

  2. Content • 1 Introduction • 2 Brownfield Redevelopment (BR) • 3 Decision Makers • 4 Development Phases • 5 BR Decisions and Requirements • 6 Real Estate Features (REFs) • 7 QFD + AHP Implementation - REF Selection • 8 Discussion / architecture, building & planning / UMDS

  3. 1 Introduction • What are the most important features? • realizing basic requirements • cover major features • selecting the most important features • supporting an idea of using mathematical tools / architecture, building & planning / UMDS

  4. 2 Brownfield Redevelopment (BR) • Brownfield definition • focus on urban land and buildings • BR can provide a range of economic, social, and environmental benefits • stagnation in surrounding environment (Alker et al. 2000) / architecture, building & planning / UMDS

  5. 3 Decision Makers • Main decision makers • Private developer • Local authority • Land owner • Developer typology • Independent Developer • Developer- Contractor • Developer- Investor or Asset-developer • Developer- Housing association • Developer- Financial institutions • Developer- Architects (Hieminga, 2006) • Five characteristics • Goal • Performance and risk • The scale of operation • Flexibility • Resources and talent (Dowall, 1989) / architecture, building & planning / UMDS

  6. 4 Development Phases (Hieminga, 2006) / architecture, building & planning / UMDS

  7. 5 BR Decisions and Requirements • Decisions • Where to build? (Location, Location, Location) • What to build? (Supply/Demand) • When to build? (Real Estate Market Cycle) • How to develop? • Requirements • Favorable location (Situation, Site) • Space quality opportunity (Space Function, Space Density, Space Flexibility, Space Appearance) • Potential for phasing • Good financial construction • Legal procedure / architecture, building & planning / UMDS

  8. 6 Real Estate Features (REFs) • Definition of REFs • collection of visible and invisible attributes of an urban district that are of interest for developers in their search and judgment for opportunities in BR • List • Accessibility • Proximity to key city locations • Visibility • Size • Shape • Morphology / Topography • Site conditions • Orientation to sun • Infrastructure • Landscape / Skyline • Design • Neighborhood Image • Cultural Heritage • Existence of Genius Loci • Archeology site • Taxes • Financial Support Tool • Fees • Type of Ownership • Cooperation and Continuity • Zoning • Approvals needed • Approval process • Degree of citizen participation • Prioritization / architecture, building & planning / UMDS

  9. 7 QFD + AHP Implementation • QFD background • market oriented technique for upgrading a product value • AHP background • Saaty 1980 • Mathematical tool for decision –making modeling • Pair-wise comparison / architecture, building & planning / UMDS

  10. 7 QFD + AHP Implementation • QFD application / architecture, building & planning / UMDS

  11. 7 QFD + AHP Implementation • AHP model / architecture, building & planning / UMDS

  12. 7 QFD + AHP Implementation • QFD application / architecture, building & planning / UMDS

  13. 7 QFD + AHP Implementation • QFD generic results 1- Accessibility 2 - Proximity 3 - Visibility 4 - Size 5 - Shape 6 - Orientation to sun 7 - Morphology / Topography 8 - Site conditions 9 - Infrastructure 10 - Landscape / Skyline 11 - Design 12 - Neighborhood Image 13 - Cultural Heritage 14 - Existence of Genius Loci 15 - Archeology site 16 - Taxes 17 - Financial Support Tool 18 - Fees 19 - Type of Ownership 20 - Cooperation and Continuity 21 - Zoning 22 - Approvals needed 23 - Approval process 24 - Degree of citizen participation / architecture, building & planning / UMDS

  14. 8 Discussion • complex decision making process • decision support tool for real cases • input for further research • QFD + AHP tool • correlation between requirements and features • generic results that are stakeholder specific / architecture, building & planning / UMDS

  15. 8 Discussion Thank you for your attention… / architecture, building & planning / UMDS

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