1. InnovationandTechnology Management AIM Conference, June 28th - July 1st, 2001, Madrid Fritz Fahrni

2. Technology Revolution and Changes in Economy 1. New Economy What is it? 2. Old Economy So what? 3. The Role of Innovation 4. The Role of Technology 5. Implication for Management

3. · Com The New Economy Growth New Economy Netscape AOL New Markets dynamic B to V Internet Nasdaq Microsoft 12191e

4. New Dealingwith Knowledge Product-/ Market- Success · Com Developer · Com Supporter TraditionalDealing with Knowledge · Com User Time 1970 2001 2030 Driving Technology in the New Economy 12193b-e

5. Technology Revolution and Changes in Economy 1. New Economy What is it? 2. Old Economy So what? 3. The Role of Innovation 4. The Role of Technology 5. Implication for Management

6. The Old Economy (1) Slow Growth Restructuring Mergers backward Closing sites/factories Shifting to lowcost countries Salary dumping Low Tech Non-attractive 12195-e

7. spiritual/philosophical Self-fullfilment Adventure ... Leasure timePleasure ... Recognition Communication Mobility Energy/... physiological Clothing Housing Health Safety Food Basic Human Needs (Maslow) Our Markets 12197-e

8. Technology Revolution and Changes in Economy 1. New Economy What is it? 2. Old Economy So what? 3. The Role of Innovation 4. The Role of Technology 5. Implication for Management

9. ? Grow/Renew or Die? 14605-e

10. Annual Change in Market Value (Standardized, 92-97) +50,0% +50,0% -50,0% -50,0% Annual Change in R&D intensity (92-97) Source: Mercer What is the Right R&D Investment? 10589e

11. Success = Ability to Innovate Product-/Market-Success time 14612-2e

12. Media Event (Olympic Games) Internet (Netscape, Sun) Corporate Net Sport-Event Fashion Sick Patient Logistics (Benetton) Healthy Patient (Health Care) Toy Store Corner Dept. Store for Children (Toys´R´us) To change the rules = to escape the common belief 14624e

13. To put to use To recognize Success x = Customer‘sNeeds Technology Entrepreneurial Success: Technology AND Market Management 12129a-e

14. Technology Revolution and Changes in Economy 1. New Economy What is it? 2. Old Economy So what? 3. The Role of Innovation 4. The Role of Technology 5. Implication for Management

15. Metal forming Casting Steam Engines Forgeing Jet Engines Shaping Turning, Drilling Pumps Eroding Printing Machines Car Engines Weaving Machines Coating Plasma Spray Construction Materials Vacuum Vapor Space Shuttle Fuel Cells Artifical Joints Micro Photography Missiles Technology Edging Electronic Print Nano- Atomic Tunnel Microscope technology Structures Nanopumps Surfaces ? ? Technology in the Machinery Industry (1) 12194-4e

16. 12250

17. 12265

18. Start-up Growth Maturity • broad, innovative, creative • Functionality • 70% of the cost are built-in • Q-Basis-fixed • optimize • customize • cost efficiency • focus • operationalize • expand • minimize process cost Product Develop-ment and Concept for Processes Product and Process Improvements Product and Process- Optimization Life Cycle of a Key Capability 12122-2e

19. Renewal of Key Capabilities through combining (Bundling) old AND new technologies bring success entrepreneurial challenge Examples: Food Industry Building Industry, Clothing Industry Health-Industry Communication: Print Technology 12247e

20. Technology Revolution and Changes in Economy 1. New Economy What is it? 2. Old Economy So what? 3. The Role of Innovation 4. The Role of Technology 5. Implication for Management

21. Entreprise Technology- Management Management Technology „Environment“ „Environment“ Finance Customer/Market Entrepreneurial Challenge Technology and Innovation 12047e

22. The new Entrepreneurial Challenge New Entrepreneurs needed Success is based on: - much more knowledge and knowhow - new technologies - new methods and tools - new competitive dimensions - with „same“ human beings - with same values 12249e

23. Sharing Tacit Knowledge Cross- LevelingKnowledge Creating a Concept Justifiying a Concept Building aPrototype 1 2 3 4 5 Steps Within the Knowledge-Creation Process Knowledge Enabling: The Knowledge-Creation Steps 12379e

24. Knowledge Enablers Knowledge Enabling: The Knowledge-Enablers A) Instill / Maintain Curiosity and Vision B) Manage Conversation C) Mobilize Activists D) Create the Right Context E) Globalize Local Knowledge 12380e

25. Knowledge-Creation Steps Sharing Tacit Knowledge Cross-LevelingKnowledge Building aPrototype Creating aConcept Justifiying aConcept Instill a Curiosity Manage Conversation Mobilize Activists Create the RightContext Globalize LocalKnowledge Knowledge Enablers The Dots Indicate Those Steps Within the Knowledge-Creation Process,That Have a Strong Impact on the Knowledge Enablers. = Impact = Strong Impact Knowledge Enabling: The 5x5 Grid 13402e

26. „Conservative“ „Innovative“ C ommand C ontrol C orrect C ontext C ulture C ommunication Quality of Leadership Styles of Leadership 12041e

27. conservative innovative Goals Values & Attitude Co-owner Command / Control Customers Customers Consequences for Entrepreneurship 12298e

28. Team- and performance-oriented Co-workers Mission Vision Strategy Structure Sustainable,appropriate profit Consumer Satisfaction CorporateCulture Leadership Ressources Shareholders Society and responsiblity Enablers Results From Quality to Business Excellence 12124-3be

29. competence simplicity speed innovation BusinessInnovator accountability learning self-confidence Key Elements of Corporate Culture 12099-2be

30. Incororate ICT = .com – user • 2. Innovation = 1% Inspiration + 99% Perspiration • Market Pull x Technology Push = Success • Technology Mgmt + Enabling Knowledge Transfer • 5. ccc .... CCC Summary and Trends 12198-e