Broadband Applications for Consumers’ Homes

1. Broadband Applicationsfor Consumers’ Homes Presentation to The 6th Multimedia in your Home Conf. Saskatoon, June 2003 The opinions herein are the author's and may not reflect those of Bell.

2. It’s a Journey Not a Destination • The Application is on top, the hardware beneath

3. What are we trying to do? • At the Physical Level--Making digital objects as portable, accessible and easy to use as more traditional form factors like the book, radio and newspaper. • At the Application Level:--Surrogate, Morph and Invent (or re-invent) existing functions in the home • The outcome for consumer’s will be: • Simplicity, Convenience, Utility and Experiences. • They outcome for Business: • Consumers will pay us.

4. Getting to “Stuff” • “Domesticated Design”

5. One Model for Understanding Home Ecosystems • Service Providers and Consumer Electronic Companies and Software Companies all have roles.

6. A collection of Interactions • What have we known since 1996? • The Media Equation …sums up the “social reactions to communication technology” perspective…: “Media equals real life. In short, we have found that individual’s interactions with computers, television and new media are fundamentally social and natural, just like interactions in real life.” Source: quoted from: Media Inequality in Conversation: How People Behave Differently when Interacting with Computers and People. in ACM Proceedings : Computer Human Interface Conference, Volume No. 5 Issue No. 1. Quoted Reves, B & Nass, C. (1996) The Media equation: how people treat computers, televisions and new media like real people and places. New York: Cambridge University Press.

7. Integrating what we Know about People for “The Next” Applications • Social bonding through an “exertion” gaming interface Players reported a significantly great social bonding with a new “friend” than the Keyboard group. They said they had more fun Source: ACM, Computer Human Interface Proceedings, 2003, New Horizons, Exertion Interfaces: Sports over a Distance for Social Bonding and Fun. Vol. No. 5, Issue No.1

8. Technology Probes • “Families want to have fun—even at a distance.” Source: ACM Proceedings CHI 2003, Hilary Hutchinson, et.al., Technology Probes: Inspiring Design for and with Families, Volume 5, Issue No.1.

9. Leading Edge Adopters Strategic Enthusiasts Strivers Strivers Critical Adopters K.I.S.S. Wannabe Home-based Followers Tech-Reluctants “I earned it, I deserve it” “I earned it, I deserve it” “Don’t lose touch with humanity” “There’s no place like home” “If things could just stay the same” “Tech is a toy” “Be all I can be” “Look at Me” We need to Transform customer Segmentation into Customer sociology Segmentation beings to answer the question of how our customers live. We must apply sociological and psychological principles to understand what our products mean to these segments in their “ecology as a “next step” • This will ultimately affect our choice of Applications to offer to a customer

10. Customers’ Corner • The size of our Customer’s Wallets (and the general economy) dictate adoption rates.

11. Discretionary Income • “You will never get enough”

12. The Flip Side--Telco Wallet Size paces deployment • Telco's arebecoming lesscapital intensive • Selectionof Next GenApps critical.

13. Round-Up of Corporate Ideas • Philips—Make the Technology Disappear • Sony—Go to Your TV • Intel—Go Wireless • Microsoft—Go Everywhere • Sun—Embedded Everywhere • IBM—Integrated Everywhere

14. Sympatico Habitat Mission • Mission: Infuse the daily lives of Sympatico Consumers with technology that enhances their quality of life at home and in their community. Leisure Pursuits Travel Mobility Family Home Network Telecommuting Home Utility Control

15. Thank-You What is going to keep me awake at night?

16. Safe Harbor Notice • Safe Harbor Notice Safe Harbor Notice • Certain statements included in the attached presentation are forward-looking statements and are subject to important risks, uncertainties and • assumptions. The results or events predicted in these statements may differ materially from actual results or events. The forward-looking • statements included in the attached presentation address, among others and without limitation, the following subjects: financial guidance with • respect to EBITDA and revenue; expected levels of subscribers; savings expected to result from productivity and integrated billing initiatives; and • generally, the benefits and growth opportunities expected to result from the strategies and priorities of Bell. Certain of the risk factors • which could cause results or events to differ materially from expectations are discussed in the next paragraph. The forward-looking statements • included in the attached presentation do not reflect the potential impact of any dispositions, monetization, mergers, acquisitions, other business • combinations or other transactions, or any non-recurring items, that may be announced or that may occur after the date of the presentation. The • forward-looking statements contained in the attached presentation represent the expectations of Bell as of June 3, 2003 and, • accordingly, are subject to change after such date. However, Bell disclaims any obligation to update or revise any forwardlooking • statements, whether as a result of new information, future events or otherwise. • Other factors that could cause results or events to differ materially from current expectations include, among other things: general economic and • market conditions, the level of consumer confidence and spending and the state of capital markets; the impact of adverse changes in laws or • regulations or of adverse regulatory initiatives or proceedings; the level of demand and prices for Bell’s products and services; the • possible loss of revenue resulting from theft of Bell’s services which may require additional capital and operating expenditures in order to • implement initiatives aimed at decreasing such theft; Bell's ability to manage costs, generate productivity improvements and decrease • capital intensity while maintaining quality of service; the uncertainty of the size of the Canadian market for digital DTH services and of the rates of • penetration and churn; Bell’s services are solely provided through satellites operated by Telesat Canada, which are subject to significant • risks that may prevent proper commercial use or result in the loss of such satellites; the intensity of competitive activity, including increased • competition from unregulated US DTH services sold illegally in Canada, and its resulting impact on the ability to retain existing, and attract new, • customers, and the consequent impact on pricing strategies, revenues and net income; the financial condition and credit risk of customers and • uncertainties regarding collectibility of receivables; the availability and cost of capital required to implement Bell's financing plan and fund • capital and other expenditures; the ability to deploy new technologies and offer new products and services rapidly and achieve market acceptance • thereof; the ability to package and cross sell Bell’s products and services with various services offered by Bell Canada; the ability of Bell • ExpressVu's strategies to produce the expected benefits and growth prospects; the availability of, and ability to retain, key personnel; and the final • outcome of pending or future litigation. • For additional information with respect to certain of these and other factors, refer to Bell Canada’s 2003 First Quarter Shareholder Report dated • April 29, 2003, filed by Bell Canada with the U.S. Securities and Exchange Commission, under Form 6-K, and with the Canadian securities • commissions.